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Book the best luxury hotels with perks, benefits and promotions

As a PRIVATEUPGRADES Member, our hand-curated 5 Star Luxury Hotels will roll out the red carpet with perks and benefits included in the same regular price.

  • Enjoy personalized attention and exclusive perks reserved for hotel VIP's

  • Benefit from instant hotel room upgrades, special offers and unique experiences

  • Come and go as you please with flexible check-in and check-out times

  • Take advantage of extras which can double the value of your booking

  • Get the most out of your time with inside tips from dedicated Travel Designers

  • Never worry about what you might be missing out on again

Free nights, discounts, dining, transfers, spa services and more are just a click away!

Endorsed by Forbes

What our members say

M

Marit J.

Just as promised on the website. They handle everything. I have food allergies, and the hotel knows before my arrival to make the necessary arrangements.

H

Hans-Ulrich M.

We can only recommend this company! Great phone support. Very good information about the hotel.

P

Parsa R.

Always a great experience with planning through Private Upgrades. The personal care was perfect when booking. The Hotel Rome Cavalieri overlooking Rome was a great choice. Many thanks again to Ms. Sev...

D

Deanne P.

We used PrivateUpgrades when booking our hotel in Bangkok. I was a little apprehensive about booking with them as the rate they quoted for a hotel suite at a 5 Star hotel sounded too good to be true....

Luxury Hotel Finder

As a PRIVATEUPGRADES Member, our hand-curated 5 Star Luxury Hotels will roll out the red carpet with perks and benefits included in the same regular price.

Member Promotions

From free nights, instant upgrades and resort credits to complimentary meals, massages and Wi-Fi, when you book with PrivateUpgrades you get more!

See All Promotions Worldwide

Favorite Hotels

Discover hidden gems and exquisite lodgings with our carefully curated list of the most sought-after hotels around the world.

Popular Rooms

Unwind in the lap of luxury in elegant and exclusive accommodations that make every moment of your stay a celebration!

Trendy Destinations

Exhilarating and inspiring to beautiful and serene, PrivateUpgrades takes you to the most exciting destinations in style.

Book 5 Star Luxury Hotels with VIP Benefits

The best way to book 5-star luxury hotels with VIP benefits is to use an online travel agent. PrivateUpgrades has access to exclusive deals and can often upgrade you to a better room or suite. We can also help you plan your trip to make the most of your time at the hotel. 

VIP benefits can include a lot of unexpected perks. If you want to enjoy all the benefits of staying at a 5-star hotel, using PrivateUpgrades is the perfect way to upgrade your hotel experience.

With benefits like free breakfast and upgrades, plus a 100 USD hotel credit on every stay, our collection of the 2000 best hotels has just what you need. And with locations all around the globe, there's sure to be a PrivateUpgrades hotel perfect for any trip you have in mind.

You'll also have access to the best amenities, including premium restaurants, spas, and fitness facilities. Plus, you'll enjoy other exclusive perks, such as private butler service, exclusive access to the best restaurants and bars, and late check-out. So why not treat yourself to a 5-star experience? You deserve it!

Our exclusive list of the best 5-star hotels with VIP benefits will have you booking your next trip in no time! You can not VIP yourself. We'll do it for you!

Get VIP status on every stay

If you're like most people, you love nothing more than a good vacation. But what's even better than a vacation? A hotel stay with VIP status, of course! With VIP status, you'll enjoy all the best that each hotel offers.

You can usually get VIP status by spending a certain amount of money with the hotel chain or signing up for their loyalty program. However, there are other ways to get VIP status, such as booking through PrivateUpgrades.

Booking through PrivateUpgrades offers you the same regular rates as you'll find on hotel websites directly. But, we add perks and benefits and put you on the VIP list. This means everyone – from the management to the concierge — knows about your arrival and will do everything to make sure you have a fantastic stay.

If you're a Marriott Bonvoy or Leaders Club member or a World of Hyatt member, you'll get your regular points when booking with us. But, to get the best possible deal on your hotel stays, aim to get your PrivateUpgrades VIP status!

We get you Upgraded

If you book with PrivateUpgrades, you'll be at the top of the list for room upgrades. If there's a room type available, that's better than the one you booked, you're guaranteed to get an upgrade at check-in.

Also, we offer more than 200 hotels that confirm the upgrade already at the time of booking. So whether you're looking for a 5-star experience or just a little something extra, we can help make your dream vacation a reality. What's more, your travel designer will confirm the upgrade with you within 48 hours.

Furthermore, according to our records, over 74% of our past reservations got upgraded. So there's a pretty good chance you'll be upgraded too — you might even get a double or triple upgrade!

Free Cancellation

If you're like most people, you've probably had to cancel a hotel reservation. Maybe you had a last-minute conflict, or life got in the way.

Whatever the reason, canceling a reservation can be a pain. But did you know that there's a way to cancel your PrivateUpgrades reservation without penalty?

Yes, it's true. 96% of all rates on our site can be canceled free of charge right up until a few days before arrival. Just head to our website and cancel your reservation online - it's quick and easy, and you don't even have to contact us. We want to make things as hassle-free for you as possible.

Your personal Travel Designer

You're in for a treat by becoming a PrivateUpgrades member! You will get your own personal Travel Designer to help make your stay even more special. These experts will be on hand to ensure you have a truly unforgettable experience.

We specialize in customizing your travel experience to fit your individual needs and preferences. So whether you're looking for a romantic getaway, an adventure-packed vacation, or a relaxing getaway, we can help you plan the perfect trip.

You can contact your travel designer by phone or email if you have any special requests or needs. Whether you need a transfer, a spa treatment, or a hotel restaurant reservation, we'll be happy to help out.

Free Membership

For a hotel club that offers free membership for luxury travelers, look no further than PrivateUpgrades! Our hotel club provides free membership for all luxury travelers so that you can enjoy unique perks and benefits on every booking. These benefits can even double the value of your reservation. What's not to love?

The only thing you need to do to keep your free membership is to be an active member and book your luxury hotel stays via PrivateUpgrades. We expect at least two hotel stays per year and less than a 50% cancellation quote from active members.

Yes, PrivateUpgrades is the key to making more out of your hotel stays. With this valuable membership, you'll be able to enjoy all sorts of perks and benefits that will make your stay more enjoyable. So don't wait - sign up today.

Gold Membership

If you're a fan of luxury hotels, you'll want to check out our Gold membership. With this membership, you'll get the same or similar benefits in additional 1.000 hotels around the globe. 

Also, as a member, you've got access to some tremendous additional promotions. This membership is perfect for luxury business travelers or anyone who values their leisure time.

To become a Gold Member, please don't hesitate to contact us. We'd love to have you on board!

Concierge Membership

Are you looking to make the most of your time and have someone care for all the details for you? Then a Concierge membership is the way to go. Your personal concierge will take care of everything.

A Concierge Membership can be a great way to get the most out of your travel experience. It can save you time, money, and stress. It can also be a great way to meet new people and make new friends. With so many benefits, it's no wonder it's becoming more and more popular.

No task is too big or small with your Concierge membership. We'll ensure you get the best table in restaurants, concert tickets, and even the favorite flowers in the hotel suite, from regular flight tickets to private jets.

If you're interested in becoming a Concierge member, please don't hesitate to contact us. We would be more than happy to chat with you about the benefits of joining.

Luxury Hotel Promotions

Are you looking for a bit of luxury in your life? What's important is that you find a promotion that speaks to you. Whether it's an exclusive, complimentary upgrade, or a monetary discount, everyone has a luxury hotel promotion. 

However, it cannot be easy to know where to find the best deals. With PrivateUpgrades, you can take advantage of these fantastic opportunities to enjoy all that luxury hotels offer.

For starters, check out these fantastic luxury hotel promotions! As a member, you get access to over 1000 exclusive promotions. 

You could enjoy free nights, rate discounts, free meals, free upgrades, free airport transfers, and even free spa treatments. Plus, you'll get additional hotel credit too.

That's pretty sweet, right? No matter what you choose, you can't go wrong. This free membership deal is one you deserve!

How we select the Luxury Hotels

We know that finding the right hotel can make or break a vacation. That's why we take our time to select every luxury hotel carefully we feature on our site. 

We consider several factors, including location, amenities, and price. We only want to offer our members the crème de la crème.

As a result, we advertise only the best hotels in each destination. All hotels are hand-selected by our team, and we constantly review the quality of each hotel to make sure it meets our luxury criteria. If a hotel doesn't meet our standards, we will remove it from our collection.

We're always looking for new hotels - the coolest, hippest hotels that our members will love. So naturally, we have a team dedicated to tracking all the latest openings and ensuring our hotel collection is always up-to-date.

Every year, we make contracts with different hotels. So if you book a hotel for the next year, the benefits might be different, or the hotel might not even be in our collection anymore.

Why We Love Luxury Hotels

We believe that time is too valuable to waste on anything less than the best. So whether you're staying in a luxury hotel in an exotic location or a more modest one closer to home, you should always immerse yourself in the local culture. 

Luxury hotels offer the perfect blend of culture, location, and amenities. Plus, they feel better. Moreover, many luxury hotels have trendy restaurants. So whether you're looking for a gourmet experience or just a nice meal, there's bound to be a restaurant that will suit your fancy.

Plus, you'll love spending time at the spa. Spa and wellness offer various services to help you feel your best. From massages to facials, there is something for everyone. So relax in our tranquil setting and let the talented staff pamper you. You deserve it!

How was PrivateUpgrades created?

Deluxetargets is the travel company for you looking for unique locations, and PrivateUpgrades is part of that. Since 2001, we've been helping travelers plan amazing trips since 2001, and we're located in Switzerland.

Deluxetargets has always been focused on serving the luxury traveler, emphasizing tailor-made individual trips. So naturally, hotels have always been a crucial part of this equation, right from the start.

Don't you hate it when you're trying to plan a trip and can't get a hold of your travel advisor? Well, PrivateUpgrades has you covered!

With our online booking system, you can easily make reservations for your next stay. Plus, you'll always have the support of your personal travel advisor.

Deluxe Targets may be headquartered in Switzerland, but it has global offices to ensure there is always 24/7 availability.

Why we can offer all the benefits

Over the years, we have worked hard to create close relationships with all of our hotels so that you can be assured of a fantastic stay. 

It's not enough for us to know the number of keys or the style. We know the management and concierge, and we're confident that they will take great care of you.

Moreover, many hotels have started offering benefits on their loyalty programs. For example, Marriott Bonvoy, World of Hyatt, and Leader Club from Leading Hotels of the World are great options. And if you're looking for something a little more luxurious, Small Luxury Hotels (SLH) and I Prefer from Preferred Hotels are both excellent choices.

We want our members to receive the best possible treatment when they travel, regardless of which hotel they're staying at. We want them to feel like VIPs everywhere they go.

There are also brands like Four Seasons, which don't have loyalty programs. You will still enjoy a unique standing that nobody else can match!

Our benefits align with American Express FHR (Fine Hotels & Resorts), Virtuoso, VITA by Leading Hotels, Trump Elite, Rosewood Elite, Dorchester Diamond Club, Marriott Stars, Marriott Luminous, Shangri La Luxury Circle, Hyatt Privé, Peninsula Penclub, Rocco Forte Knights, Belmond Bellini Club, Mandarin Fanclub, Accor Step, IHG Luxury & Lifestyle, Jumeirah Passport to Luxury, Langham Couture, Preferred Hotels Platinum Program, SLH withIN, Hilton Impresario, and others. So you can rest assured that you're getting the best possible deal.