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Clarity before you reserve

The PrivateUpgrades Core Guarantee

The PrivateUpgrades Core Guarantee is our commitment that eligible bookings at participating luxury hotels include the benefits shown before reservation, without an additional markup for those benefits, and with personal support before and during your stay.

Always clear
Included benefits
Guaranteed inclusions for the selected hotel and rate are shown before you reserve.
VIP benefits
Benefits with substance
Breakfast, hotel credits and every confirmed inclusion are delivered as shown. Our team actively coordinates upgrades and flexible arrival or departure with the hotel.
Personally handled
Travel Designer support
A named specialist coordinates your preferences and assists throughout the stay.
Banyan Tree
Regent
Cheval Blanc
Conrad
Rosewood
Shangri-La
Aman Resorts
Small Luxury Hotels
The Luxury Collection
Taj
Accor
Mandarin Oriental
Armani
Kempinski
Oberoi
Capella
The Leading Hotels
Anantara
Preferred
SLS
Trusted by more than 80,000 members

Three Commitments Behind Every Eligible Stay

Clearly stated value, personal service and specialist hotel knowledge – for participating hotels and eligible rates, with every inclusion shown before reservation.

1. Guaranteed Value

Benefits for the selected hotel and rate are attached to your booking and stated before you reserve.

  • Daily breakfast for two where shown
  • Hotel credit or comparable amenity where shown
  • No additional markup for included benefits

2. Seamless Service

A named Travel Designer coordinates your preferences and represents your interests throughout the stay.

  • Dedicated, named Travel Designer
  • Pre-arrival coordination with hotel VIP teams
  • Support during your stay if anything needs attention

3. Unrivalled Expertise

More than 20 years of experience help us identify suitable hotels, eligible rates and promotions.

  • Deep knowledge of luxury hotels and programs
  • Transparent terms – no hidden conditions
  • Direct relationships with General Managers and guest-relations teams

Guaranteed Value – Know Exactly What You’re Getting

Through preferred hotel relationships, eligible reservations carry clearly defined inclusions and are recognised for personal attention.

Preferred Hotel Relationships

Our relationships with luxury brands, independent properties and preferred-partner programs connect eligible reservations with clearly defined benefits.

Guaranteed Inclusions

Guaranteed benefits displayed before reservation are attached to the booking. They commonly include:

  • Daily breakfast for two guests per bedroom
  • Hotel credit or a comparable hotel amenity

Rate Transparency

PrivateUpgrades adds no fee or markup for included benefits. Eligible rates align with the hotel’s public flexible rate where applicable; exclusive promotions can add further value.

  • Clear rate and cancellation conditions before booking
  • No additional markup for included benefits
  • Exclusive hotel promotions for members

Actively Coordinated VIP Benefits

Upgrades, early check-in and late check-out depend on the hotel’s room situation. They are never passive requests: your Travel Designer works directly with the hotel to secure the best possible room and timing.

Seamless Service – Your Advocate at Every Step

We act as your advocate from first enquiry to check-out, aligning your preferences with the hotel’s preparation.

Dedicated Travel Designer

A named PrivateUpgrades Travel Designer understands your preferences and the luxury hotel programs relevant to your stay.

Thoughtful Pre-Arrival Coordination

We share room preferences, dietary needs, special occasions and arrival details with the hotel before your stay.

Support During Your Stay

If anything needs attention, contact us 24/7. We work directly with hotel management to help resolve it quickly.

Unrivalled Expertise – Backed by Real Experience

Our focus is a more valuable, personal experience at exceptional luxury hotels.

Deep Program Knowledge

Our Travel Designers understand major luxury hotel programs and compare suitable rates, promotions and room categories.

Transparency First

Each hotel page identifies guaranteed inclusions, actively coordinated VIP benefits and important rate conditions. No hidden terms.

Direct Relationships

Relationships with General Managers and guest-relations teams support faster communication, thoughtful recognition and practical solutions.

Our Accountability to You

We stand behind our promises and the value we say you will receive

If a guaranteed benefit such as breakfast or hotel credit is missing, we will:

  1. Work directly with the hotel to correct the issue wherever possible; and
  2. Where needed, seek a fair resolution, which may include adjustments during your stay or future credits.

Every booking should deliver real, reliable and repeatable value.

What our members say

Incredible stay at Raffles Bahrain. The hotel and staff were brilliant. Booked through PrivateUpgrades, and they more than delivered on every promise. Would highly recommend!

Garvin S.

Frequently Asked Questions

The Core Guarantee is our commitment that eligible bookings at participating luxury hotels include the benefits shown before reservation, with no additional markup for those benefits and personal support before and during the stay.

Guaranteed benefits depend on the participating hotel and eligible rate. They commonly include daily breakfast for two and a hotel credit or comparable amenity. The exact inclusions are clearly shown before you reserve.

These benefits depend on the hotel’s room situation and cannot always be confirmed in advance. They are never treated as passive requests: your Travel Designer coordinates them directly with the hotel and actively works to secure the best possible room and timing for your stay.

No. It applies to participating hotels and eligible rates in the PrivateUpgrades collection. The hotel page and booking details show the benefits included with the selected rate before you reserve.

PrivateUpgrades does not add a fee or markup for the included benefits. Eligible rates are aligned with the hotel’s publicly available flexible rate where applicable, while exclusive promotions may offer additional value.

Classic Membership is complimentary. It is required to view and reserve participating hotel rates with their included benefits. Private Membership and Concierge service are also available by invitation.

Tell the hotel and contact PrivateUpgrades while you are still at the property. Your Travel Designer will work directly with the hotel to correct the issue wherever possible and seek a fair resolution when needed.

A named Travel Designer coordinates your preferences before arrival. Our team is also available around the clock to assist with questions and requests relating to your hotel stay.

Reserve Your Next Stay with Clarity and Confidence

Explore participating luxury hotels and see the benefits included with each eligible stay. Your Travel Designer is available whenever you would like personal guidance.

No Extra Cost for Benefits
Dedicated Human Support
Preferred Hotel Relationships
Complimentary Classic Membership
2,500+ Hand-Selected Hotels
VIP Recognition