Why settle for the usual? With PrivateUpgrades, your hotel stay transforms into a journey of
refined
luxury - exclusive privileges, personalized service, and unforgettable moments await.
Are you ready to elevate your next hotel experience?
Plan your hotel stay
Who we are
We believe in transforming ordinary hotel stays into extraordinary experiences.
Welcome to PrivateUpgrades, where luxury meets personalized service. We are a premium hotel club dedicated to providing our members exclusive access to the world's finest hotels and resorts. Our goal is to transform your hotel experiences into unforgettable memories.
Our model
PrivateUpgrades offers a unique model that combines the exclusivity of a luxury hotel club with the convenience of online booking. Our base membership is free, and it provides members access to special rates, exclusive promotions, room upgrades, and personalized services that are not available to the general public. Our partnerships with top-tier hotels and resorts worldwide ensure that you receive the best possible treatment and amenities during your stay.
Upgrade your hotel stay
Founded in
Satisfied members
Over
handpicked properties
Your benefits
Exclusive Perks
Enjoy free Upgrades, Daily Breakfast, Hotel Credits, Early Check-in and Late Check-out at over 2,000 luxury hotels.
Personalized Service
Our travel advisors are available 24/7 to provide expert advice and tailor your hotel reservations to your preferences.
Members-Only Offers
Access special offers and promotions that are available exclusively to PrivateUpgrades members.
Seamless Booking
Our user-friendly platform makes it easy to book your stay and secure the best available rates and exclusive perks.
Values and mission
We turn every hotel stay into an extraordinary experience – with VIP perks and personal touches.
Our core values are centered around excellence, personalization, and integrity. We embody Service
Excellence, a commitment proudly endorsed by Forbes Travel Guide and Virtuoso. We promise to deliver
exceptional service and unparalleled luxury to every member. At PrivateUpgrades your satisfaction is
our highest priority.
We are committed to ensuring that every aspect of your hotel experience meets the highest standards
of quality and service. Our 24/7 customer service is always available to assist you, providing peace
of mind no matter where you are in the world.
Explore our
FAQ,
which also covers
common
queries.
Travel is not just about the destination, but the experience you cherish along the way.
Guido Graf
PrivateUpgrades CEO
Why choose us
Trusted Expertise
With years of experience in the luxury hotel industry, we have built strong relationships with hotel partners to ensure our members receive the highest level of service.
Exceptional Value
Our exclusive benefits and negotiated rates provide our members with unmatched value, making luxury hotel stays more attainable.
Commitment to Quality
We carefully select our hotel partners to ensure they meet our high standards of quality and service, ensuring your stay is nothing short of extraordinary.
What our members say
Incredible stay at Raffles Bahrain. The hotel and staff were brilliant. Booked through PrivateUpgrades, and they more than delivered on every promise. Would highly recommend!
Garvin S.
Meet the team
Our team of dedicated travel experts works tirelessly to curate the best experiences for our discerning members. With a passion for luxury hotels and many years of industry expertise, our team is committed to exceeding your expectations and crafting stays that cater to your needs.
Guido Graf
Managing Director
Migi Dalida
Director Member Services
Sandy Begue
VIP Member Manager
Sevasti Kaichis
Distribution & Connectivity Manager
Jonthan Tan
Operations Coordinator
Ulrica Schmid
Chief Concierge Manager
Sarah Tosoc
Client Relations Manager
Clarisse Carullo
Client Relations Manager
Juris Penales
Partnership & Member Coordinator
Edison Panchi
Senior IT Architect
Hernan Villavicencio
IT Performance Manager
Membership tiers
Free
membership
Free membership requires 2+ bookings/year and a cancellation ratio under 50%
Gold
Membership
*By invitation only
Concierge
Membership
*By invitation only
Partnering with the best
Ready to unlock VIP hotel experiences? Your journey to luxury starts here!
More than just a stay – it's your VIP experience. Enjoy handpicked benefits at the world's finest hotels. From complimentary upgrades to personalized attention – make every hotel stay extraordinary