Exclusive Hotel Benefits
Daily breakfast for two, a hotel benefit usually worth 100 USD or more, room upgrades and further privileges.
Please choose a hotel or destination from the list.
Free Membership
No booking fees
Loyalty points
Your private search
Finding exceptional stays
Destination
Your destination
Dates
Your travel dates
Guests
Your party
Luxury hotel stays, shaped by trusted relationships
Rooted in Switzerland and personal by nature, PrivateUpgrades connects you with 2,500+ exceptional hotels, exclusive benefits and Travel Designers who thoughtfully prepare every stay.
Since 2001
A more personal standard of luxury hospitality
PrivateUpgrades combines a handpicked collection of luxury hotels with a deeply personal approach to service. You see the rate, conditions and included benefits before booking, with our Travel Designers available for personal assistance.
The result is a more rewarding stay, with genuine recognition, thoughtful extras and the confidence of experienced support.
Established
2001
in Switzerland
A community of
80,000+
members worldwide
Handpicked
2,500+
luxury hotels
Direct Hotel Relationships
Our connections make your stay more personal
Working directly with hotel management, our Travel Designers share your preferences and coordinate the included benefits and thoughtful details that make your stay more personal.
Beyond the Booking
Your preferences guide the details we arrange around your stay.
Clarity Before You Book
Your rate, included benefits and cancellation terms are presented clearly.
Travel Designers, 24/7
Personal assistance is available around the clock for questions and special requests.
The PrivateUpgrades Experience
Exclusive hotel benefits, thoughtfully delivered
Greater value and personal service from booking to check-out
Personal Service
Our Travel Designers are available 24/7 to advise you, share your preferences and assist with special requests.
Exclusive Hotel Offers
Preferred rates, complimentary nights and exclusive hotel promotions reserved for you.
Choose with Confidence
Search, compare and confirm with your rate, benefits and conditions clearly presented.
Our Standards
Thoughtful service, delivered with precision
Individual Attention
We approach each stay with care and an understanding of what matters to you.
Clear Communication
Accurate information and direct coordination keep you informed throughout.
Swiss Reliability
Our Swiss roots shape dependable service wherever you travel.
From Our Managing Director
Exceptional stays are made in the details
“The finest hotel stays feel effortless. Our role is to bring every element together with care, discretion and the personal attention that makes you feel genuinely expected.”
Guido Graf
Managing Director, PrivateUpgrades
The People Behind Your Stay
International expertise, made personal
Our Travel Designers and specialists unite member service, hotel operations, concierge expertise and technology around one standard of thoughtful care.
Migi Dalida
Director Member Services
Sandy Begue
VIP Member Manager
Guido Graf
Managing Director
Jonathan Tan
Operations Coordinator
Ulrica Schmid
Chief Concierge Manager
Sarah Tosoc
Client Relations Manager
Clarisse Carullo
Client Relations Manager
Juris Penales
Partnership & Member Coordinator
Edison Panchi
Senior IT Architect
Hernan Villavicencio
IT Performance Manager
Remarkable stays, remembered.
Incredible stay at Raffles Bahrain. The hotel and staff were brilliant. Booked through PrivateUpgrades, and they more than delivered on every promise. Would highly recommend!
Garvin S.
PrivateUpgrades Membership
More personal at every level
Begin with free Classic Membership. Private Membership and Concierge are extended by invitation.
Free membership
Classic Membership
Explore handpicked luxury hotels with exclusive benefits and personal support.
- 2,500+ handpicked luxury hotels
- Benefits shown before you book
- Support from our Travel Designers
By invitation
Private Membership
Elevated recognition and more personal support, extended by invitation.
- Everything included with Classic Membership
- Enhanced VIP recognition
- Your personal Travel Designer
By invitation
Concierge
A highly personal level of assistance extending beyond your hotel booking.
- Everything included with Private Membership
- A dedicated Concierge Advisor
- Personal assistance, 24/7
The PrivateUpgrades Collection
Exceptional hotels, chosen for character
2,500+ independent hotels and leading luxury brands are chosen for character, service and a true sense of place.
From Now
Make your next luxury hotel stay more rewarding
Free membership gives you exclusive hotel benefits, personal recognition and thoughtful support at 2,500+ hotels worldwide.