Book the Kasbah Tamadot with VIP Benefits

High in the foothills of Morocco's majestic Atlas Mountains lies a hidden gem that feels like something from a storybook: Kasbah Tamadot. Owned by Sir Richard Branson and operated as part of Virgin Limited Edition, this extraordinary retreat offers a rare blend of Berber heritage, refined luxury, and heartfelt hospitality. With just 24 rooms and suites and an enviable location an hour from the bustling souks of Marrakech, Kasbah Tamadot invites guests to discover a different side of Morocco - one where mountain air replaces city heat and the pace slows to the rhythm of village life.

A History Rooted in Adventure

Kasbah Tamadot's story begins with a touch of serendipity. In 1998, Richard Branson travelled to Morocco in an attempt to fly around the world in a hot air balloon. While he didn't succeed in his global quest, he found something even more extraordinary: a beautiful Kasbah nestled in the hills near the village of Asni. Enchanted by its charm, Branson purchased the property and fulfilled his parents' dream of transforming it into a Moroccan retreat. Today, that dream lives on in every courtyard, garden, and Berber tent that make up the estate.

A Setting of Spectacular Beauty

Kasbah Tamadot is perched at 1,320 metres above sea level, just a short drive from Marrakech yet seemingly a world away. The road that winds through the valley to the hotel offers glimpses of traditional Berber villages and olive groves, culminating in a panoramic view of the property itself. The Atlas Mountains rise dramatically in the background, with Mount Toubkal—the highest peak in North Africa—often capped with snow. The name Tamadot means "soft breeze" in Berber, a poetic nod to the gentle winds that flow through the valley and into the hotel's peaceful courtyards.

Design and Atmosphere

The hotel is a masterpiece of architectural restoration and cultural celebration. Kasbah Tamadot's layout feels like a small village, with courtyards, staircases, tiled arcades, and fragrant gardens unfolding organically across the property. Local artisans were heavily involved in the design, and their influence is seen in every detail: from the handwoven rugs to the intricate woodwork and traditional tadelakt plasterwork. Throughout, the colours of Morocco—earthy reds, saffron yellows, and deep indigos—are used to great effect, creating an atmosphere that is both elegant and inviting.

Luxurious Accommodation

There is no such thing as a standard room at Kasbah Tamadot. Each of the 24 rooms and suites is uniquely decorated with antique pieces from North Africa, India, and the Middle East, complemented by modern comforts. Whether guests choose a Superior Room in the main building or one of the tented Berber Suites on the hillside, they are guaranteed privacy, comfort, and views worth waking up early for.

The Berber Tents, in particular, offer a uniquely romantic experience. Perched above the valley, each tent includes a king-size bed, deep bathtub, sun loungers, and private deck. Six of these tents come with their own outdoor Jacuzzi, the perfect spot to soak under the stars. Families or groups seeking exclusivity can opt for the Master Suite, a three-bedroom residence complete with a private pool, expansive terraces, and generous indoor and outdoor living areas.

Wellness and Relaxation

At the heart of Kasbah Tamadot is the Asounfou Spa, where the name itself means "relaxation" in Berber. This serene retreat offers a range of treatments that blend Moroccan traditions with modern techniques. Signature experiences include the traditional Moroccan hammam, a centuries-old ritual involving black soap, exfoliation, body masks, and scalp massage. The spa also features an indoor pool, sauna, and fitness room, ensuring guests can recharge both body and soul.

Outside, the heated infinity pool overlooks the valley below and the towering peaks above. A nearby hot tub offers yet another vantage point to enjoy the scenery, especially in the cooler months when mist clings to the hills and the pool is kept at a comfortable 28°C. Whether reading a book on a sun lounger or sipping mint tea by the fire in the library, relaxation comes naturally here.

Culinary Experiences

Dining at Kasbah Tamadot is a journey in itself. The Kanoun Restaurant serves a sophisticated mix of Moroccan and international dishes, with many ingredients sourced from the hotel's own herb and vegetable gardens. Meals can be enjoyed in the stylish indoor dining room, by the pool, on the rooftop terrace, or even in a private candlelit setting just for two.

Breakfasts are generous and fresh, with baked goods, fruit, and à la carte options. Lunch is typically a more casual affair, served near the pool. Dinner varies from day to day—à la carte menus are always available, but guests may also be treated to traditional Berber feasts or multi-course tasting menus paired with Moroccan wines. Cookery classes are also on offer, providing hands-on insight into the spices, techniques, and recipes of Moroccan cuisine.

Activities and Excursions

While Kasbah Tamadot is the perfect place to unwind, it also caters to the curious and adventurous. Guided treks with the hotel's resident mules explore nearby valleys, rivers, and Berber villages. Mule rides are a favourite among families, especially with younger guests. Two camels—Pickle and Pumpkin—and a trio of donkeys named Pudding, Plum, and Peaches also reside at the property, adding a touch of rustic charm.

For those wanting to stay active, the hotel offers two floodlit tennis courts, a gym, table tennis, and even open-air cinema nights under the stars. Excursions into the High Atlas region or to Marrakech can be arranged, including visits to local markets, craft workshops, and scenic viewpoints.

Community and Culture

Kasbah Tamadot is more than a luxury retreat—it's also deeply connected to the local community. The Eve Branson Foundation, founded by Richard Branson's mother, works closely with the hotel to support Berber villages in the surrounding area. The foundation has helped establish a carpet workshop and craft house, providing training and employment for local artisans. Guests can visit these projects and purchase handmade items at the hotel's Berber Boutique.

Additionally, Kasbah Tamadot partners with "Pack for a Purpose," encouraging guests to bring useful items—like school supplies or hygiene products—that can benefit nearby communities. This sense of shared purpose adds depth to the guest experience, allowing for meaningful cultural exchange.

Seasons and Atmosphere

Each season offers something unique at Kasbah Tamadot. Spring is ideal for hikes and wildflowers, while summer brings warm days that are pleasantly cooler than Marrakech. Autumn's crisp air and golden light make it a favourite for photographers and readers alike. Winter, though less expected, is perhaps the most social season, with fires lit in the library and hearty meals enjoyed indoors. The pools remain heated year-round, offering a rare chance to swim surrounded by snow-dusted peaks.

Family-Friendly Hospitality

Although the hotel feels tailor-made for romantic escapes, it also welcomes families with warmth and flexibility. There is no fixed children's program—instead, staff tailor activities based on each child's interests and age. From Moroccan treasure hunts and nail painting in the spa to pool games and nature walks, every child is treated as a valued guest. Selected dates are family-friendly, ensuring that children can experience the magic of Tamadot in a setting that suits everyone.

Conclusion: A Place Like No Other

Kasbah Tamadot is more than a hotel. It is a place where luxury meets authenticity, where the beauty of Morocco's landscapes is matched by the warmth of its people. Every moment spent here—from sipping mint tea on a rooftop to riding a mule through an ancient village—feels like part of a greater story. Whether visiting for romance, relaxation, adventure, or cultural connection, guests leave with more than memories. They leave with a piece of Morocco in their hearts.