Best for
If you enjoy learning through food, concierge-recommended Tuscan cooking classes let you explore pasta, sauces and traditional desserts beyond the restaurant table.
Best for
If you enjoy learning through food, concierge-recommended Tuscan cooking classes let you explore pasta, sauces and traditional desserts beyond the restaurant table.
What makes it special
Fish motifs running up the grand staircase add a playful detail to the historic setting, rewarding a closer look as you move through the hotel.
Room to consider
If you travel with mobility equipment, share its dimensions before booking so we can check practical room clearance rather than relying on floor area alone.
Insider tip
Discuss the Versilia helicopter excursion with the concierge before committing your day, confirming arrangements for views over Monte Forato and Carrara's marble quarries.
Free membership gives you access to preferred rates, exclusive benefits and current promotions for your stay.
Grand Hotel Principe di Piemonte Viareggio is a classic Tuscan Riviera hotel on the town's seafront promenade. It faces the beach and the Tyrrhenian Sea, with the Apuan Alps behind Viareggio and the Versilia coast stretching beyond it. The ornate facade gives the hotel a strong presence on Piazza Giacomo Puccini. Inside, the emphasis falls on Italian craftsmanship, contemporary art, and dining that reaches well beyond the needs of a seaside stay.
Hand-painted Chinese wallpaper gives the bedroom a crisp blue-and-white character. Upper rooms face the Apuan Alps, while lower floors look into the quiet inner courtyard.
In one layout, patterned fabric surrounds the bed beneath a curved white headboard. A cream armchair and blue footstool stand beside the long curtains. The bathroom has either a bathtub or a shower, depending on the layout.
Hand-painted Chinese wallpaper gives the bedroom a crisp blue-and-white character. Upper rooms face the Apuan Alps, while lower floors look into the quiet inner courtyard....
Local artisans have preserved the room’s historic details within a light, contemporary interior. The outlook is toward the courtyard, giving this category a different setting from the hotel’s seafront rooms.
Furnishings vary between layouts. One bedroom pairs a pink padded headboard with hanging lamps and cream wall panels. Another has a broad mirror above the bed, with pale curtains around the window. Marble finishes the bathroom, where the fixtures vary between a tub and shower.
Local artisans have preserved the room’s historic details within a light, contemporary interior. The outlook is toward the courtyard, giving this category a different setting...
Piazza Giacomo Puccini lies below, with the Riviera’s shore beyond the square. Local artisans have added modern touches to the historic building.
One bedroom pairs a tall padded wall panel with a large gold-framed mirror. A crystal pendant hangs nearby, while pale curtains frame the glass doorway. Cream furnishings stand by the tall opening, with the square’s buildings in view.
Piazza Giacomo Puccini lies below, with the Riviera’s shore beyond the square. Local artisans have added modern touches to the historic building. One bedroom pairs...
Piazza Giacomo Puccini and its Riviera palms form the room’s outlook, with the Golden Sands beyond. Work by local artisans brings contemporary detail to the building’s original Belle Époque character.
In one layout, gold-trimmed wall panels frame tall arched glass doors. A padded bench sits at the foot of the bed, while pale curtains soften the window wall. The marble bathroom has an enclosed glass shower in that arrangement.
Piazza Giacomo Puccini and its Riviera palms form the room’s outlook, with the Golden Sands beyond. Work by local artisans brings contemporary detail to the...
Some layouts have two connected Classic rooms. Others have a bedroom and a separate sitting room with a sofa bed.
Some layouts look into the quieter inner courtyard, while higher floors face the Apuan Alps. Marble tiles line a bathroom fitted with either a shower or a bathtub.
In one arrangement, mirrored panels rise behind a pink padded headboard. The sitting space has a sofa and low round table, with a small dining table by the window. Another bedroom has blue Chinese-pattern wallpaper, with matching fabric around the bed.
Some layouts look into the quieter inner courtyard, while higher floors face the Apuan Alps. Marble tiles line a bathroom fitted with either a shower...
A balcony is included in some Superior Front Sea View layouts.
The promenade runs below the windows, along Viareggio’s Mediterranean shore. Work by local artisans joins the building’s Belle Époque details.
In one layout, a large gold-framed mirror hangs above a pink padded headboard. A light shaped like spokes hangs beside the bed, over the parquet floor. Framed bird drawings and long pale curtains complete that interior.
The promenade runs below the windows, along Viareggio’s Mediterranean shore. Work by local artisans joins the building’s Belle Époque details. In one layout, a large...
From the suite, Piazza Giacomo Puccini comes into view below. Evening strolls bring local life to the square. Original parquet and Carrara marble remain, with paintings by Tuscan artists inside.
In one bedroom, white curtains gather around a blue-gray canopy bed. The separate lounge has a cream sofa facing low tables and a round dining table by tall glass doors. Oval basins and gold-toned taps finish the bathroom in that arrangement.
From the suite, Piazza Giacomo Puccini comes into view below. Evening strolls bring local life to the square. Original parquet and Carrara marble remain, with...
The bedroom and sitting room have French doors facing Viareggio’s seafront walkway. Marble tiles line the bathroom, with either a bathtub or shower.
One bedroom has gold geometric panels around its headboard; another uses a blue-gray canopy. Framed drawings of plants and birds accompany a cream sofa in the separate lounge. Pale curtains frame the tall arched doors, and parquet floors run through the interior.
The bedroom and sitting room have French doors facing Viareggio’s seafront walkway. Marble tiles line the bathroom, with either a bathtub or shower. One bedroom...
From the bedrooms, the outlook takes in the promenade or Piazza Puccini. Art Nouveau buildings, shops and cafés form part of this setting. The shared sitting room displays original work by Tuscan artists.
Mirrors with gold trim and geometric panels frame a soft pink headboard in one layout. Tall arched doors lead outdoors from that bedroom, and the bathrooms have marble tiles. A walk-in wardrobe forms part of the layout, with sensory showers available in selected arrangements.
From the bedrooms, the outlook takes in the promenade or Piazza Puccini. Art Nouveau buildings, shops and cafés form part of this setting. The shared...
Stefano Ricci pairs colored glass with Carrara marble carved by hand. Eagle sculptures mark the entrance, while a Tuscan art collection continues inside. The living room has dark coffered ceilings and blue glass lights.
A private dining room contains a wine cellar and humidor, and the layout includes three bathrooms and a study. Balconies overlook the seafront boulevard. Cream sofas sit beneath blue curtains in the lounge, while a tall cream padded headboard frames the bed.
Stefano Ricci pairs colored glass with Carrara marble carved by hand. Eagle sculptures mark the entrance, while a Tuscan art collection continues inside. The living...
The hotel opened in 1922 as the Select Palace Hotel. Its architecture is associated with the Florentine designers Giuseppe De Micheli and Ugo Giovannozzi, while its guest history includes Puccini, Pirandello, and Marlene Dietrich. The Belle Époque style belongs to the building's character, with grand public rooms and decorative details reflecting the era of European resort hotels. Contemporary interiors bring lighter colors and Tuscan artisan work into that setting, without losing the scale of the original palace. The name Principe di Piemonte honors Umberto II of Savoy.
The art collection adds individual works to the public interiors. Igor Mitoraj's Città Perduta VIII appears alongside pieces by artists including Marino Marini and Francesca Pasquali. These modern and contemporary contributions give the hotel a visual character beyond its historic facade, with sculpture and decorative work encountered as part of the stay.
A member of The Leading Hotels of the World, the property has 48 rooms and 32 suites, making 80 accommodations in total. The range is broad for a hotel of this size, taking in compact Classic rooms, family arrangements, and substantial suites. Its place on the promenade also puts shops, bars, and restaurants within a walk of the entrance; the surrounding town remains part of the experience.
Classic rooms measure 16 to 18 square meters and face the courtyard or Apuan Alps. Superior Front Sea View rooms are 22 square meters, with windows toward the shore and promenade; side-view Superiors are the same size. Deluxe rooms provide 32 square meters and room for an extra bed, while Deluxe Side Sea View rooms measure 28 square meters.
Family Rooms have 32 square meters arranged as interconnected Classic rooms or a bedroom adjoining a sitting area with a sofa bed. Courtyard and mountain-facing positions are available. Family Rooms also have Chromecast screen mirroring, and bathrooms vary between a shower and a tub.
For more space, the 90-square-meter Prince Suite Front Sea View has a canopy bed, three sea-facing French windows, and two bathrooms, one with a sauna and sensory shower. The 140-square-meter Presidential Suite by Stefano Ricci has two bedrooms, three bathrooms, a private dining room, and a sauna and whirlpool. Colored glass, carved Carrara marble, and coffered ceilings give this suite its own detailed design.
Il Piccolo Principe holds two Michelin stars under chef Giuseppe Mancino. His cooking brings together fish and seafood from the Tyrrhenian with produce from the Tuscan countryside, drawing on regional traditions while allowing influences from Asia and elsewhere. Mancino's background includes work with Alain Ducasse's team at Louis XV in Monaco. The result is a distinctly restaurant-led part of the stay, where the interest lies in the treatment of local ingredients and the progression of the meal.
The cellar holds more than 800 labels, spanning Tuscan wines, international producers, and Champagne. Sommelier-led pairings and wines by the glass make it possible to approach the meal in different ways. With intimate tables and a dedicated fine-dining setting, Il Piccolo Principe merits an evening in its own right. It is separate from the rooftop bistrot, so dinner plans need not depend on sitting outdoors by the pool.
Breakfast is unusually elaborate. In the Tapestry Room, a Pre-Raphaelite tapestry and contemporary sculpture share the scene with a chocolate Ferris wheel. The buffet and freshly prepared dishes include sushi made on the spot and crêpes Suzette finished at the table, alongside breads and pastries baked each morning. Ingredients come from local Tuscan farmers and the hotel's own gardens. The hotel has received 50 Top Italy's Best Breakfast in Italy award, recognition of a meal that has a substantial culinary identity of its own.
La Terrazza Bistrot serves seafood, pizzas, and Tuscan dishes on the panoramic rooftop. Its menu is more informal than Il Piccolo Principe's, with choices such as chilled crustaceans and burrata. In the evening, tables are set around the illuminated pool.
La Terrazza Rooftop Bar provides another place for an aperitivo, while Bar del Piccolo brings cocktails indoors. Art Deco stained-glass doors and crystal glassware give the latter a more enclosed, period setting. Its bartenders prepare nonalcoholic drinks as well as cocktails and spirits.
The rooftop pool is open year-round, with the water heated through winter. Clear glass surrounds the sundeck, leaving the coast and the silhouettes of the Apuan Alps in view. The outlook extends in all directions, showing how closely the sea and mountains sit together along this part of Tuscany. This is the hotel's own pool, distinct from the pools at beach clubs that the concierge can reserve nearby.
The Grand Spa has Carrara marble underfoot and treatment rooms reached along candlelit corridors. Its wellness circuit includes a Finnish sauna, Turkish bath, sensory showers, and a salt-lined Salidarium for resting between sessions. Body massages, facials, and beauty treatments can be booked, and the gym has personal trainers available.
Sandy beaches are a short walk from the hotel, but beach-club arrangements are made separately through the concierge. Selected clubs are available in Viareggio and Forte dei Marmi, with seasonal operation. One option is Maitò Beach Club in Forte dei Marmi, which requires a drive. There, tented lounging areas, a pool with cabana islands, and a restaurant form a full beach-day setting. Facilities depend on the club reserved; they should not be understood as a private beach immediately attached to the hotel.
The address is Piazza Giacomo Puccini 1. Viareggio station is approximately two kilometers away, Pisa Airport about 30 kilometers away, and Florence Airport about 90 kilometers away. Private transfers and parking are available, and the hotel can arrange bicycle rental. Lucca and Pisa are possible outings from this coastal base, while the promenade allows a simpler plan close to the hotel: walking beside the sea, stopping at shops, and joining Viareggio's evening passeggiata.
A wine class with the Principe's sommelier offers a focused introduction to a Tuscan grape variety, adding understanding to your next glass.
Cocktail classes let you practise making familiar international drinks, giving your stay a hands-on activity rather than another tasting.
Pinocchio Park in Collodi offers families a story-led outing among sculptures and installations, bringing a different kind of discovery to a coastal holiday.
Piazza Giacomo Puccini 1, 55049 Viareggio LU, Italy
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Yes. Grand Hotel Principe di Piemonte is worth it for travelers who want a historic Tuscan Riviera hotel with beach access, rooftop pool, spa, and exceptional dining. It is best for guests who want Viareggio's seafront atmosphere with polished service, Belle Epoque character, and easy access to the Versilia coast.
Grand Hotel Principe di Piemonte is located at Piazza Giacomo Puccini 1 in Viareggio, on the Tuscan Riviera in Italy. The hotel sits close to the beach promenade, with access to Viareggio's seaside restaurants, shops, beach clubs, and Art Nouveau architecture.
Grand Hotel Principe di Piemonte has about 80 rooms and suites. The hotel blends historic character with updated interiors and modern luxury standards. Room categories can include sea, city, or mountain views, so guests should choose carefully based on the view they want.
Grand Hotel Principe di Piemonte combines Roaring Twenties glamour, a seafront Viareggio setting, rooftop pool, spa, and a two-Michelin-star restaurant. The hotel feels classic and grand, but recent renovations have made the rooms and public spaces feel fresher and lighter.
Grand Hotel Principe di Piemonte is just steps from the golden sands and seafront promenade of Viareggio. It is not a secluded beach resort, but it is very well placed for beach clubs, walks, cycling, and seaside dining.
Hotel Plaza e de Russie is a five-star hotel on the Viareggio seafront, in the Art Nouveau district of this Tuscan coastal to...
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