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If you enjoy learning through food, concierge-recommended Tuscan cooking classes let you explore pasta, sauces and traditional desserts beyond the restaurant table.

What makes it special

Fish motifs running up the grand staircase add a playful detail to the historic setting, rewarding a closer look as you move through the hotel.

Room to consider

If you travel with mobility equipment, share its dimensions before booking so we can check practical room clearance rather than relying on floor area alone.

Insider tip

Discuss the Versilia helicopter excursion with the concierge before committing your day, confirming arrangements for views over Monte Forato and Carrara's marble quarries.

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Grand Hotel Principe di Piemonte Viareggio

Grand Hotel Principe di Piemonte Viareggio is a classic Tuscan Riviera hotel on the town's seafront promenade. It faces the beach and the Tyrrhenian Sea, with the Apuan Alps behind Viareggio and the Versilia coast stretching beyond it. The ornate facade gives the hotel a strong presence on Piazza Giacomo Puccini. Inside, the emphasis falls on Italian craftsmanship, contemporary art, and dining that reaches well beyond the needs of a seaside stay.

Luxury
4.5/5 42 Member Reviews 74% Upgrade Rate

Rooms

  • 80 80

Hotel Style

  • Charming Charming

Leisure

  • Fitness Fitness
  • Pool Pool
  • Spa Spa
  • Sauna Sauna

Experiences

  • Beach Beach
  • Culture Culture

Facilities

  • Pet Friendly Pet Friendly
  • Gourmet Restaurant Gourmet Restaurant
  • Connecting Rooms Connecting Rooms

Rooms & Suites at Grand Hotel Principe di Piemonte Viareggio

Classic Room
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Classic Room

172–194 sqft
From 772 USD

Hand-painted Chinese wallpaper gives the bedroom a crisp blue-and-white character. Upper rooms face the Apuan Alps, while lower floors look into the quiet inner courtyard....

Deluxe Room
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Deluxe Room

344 sqft
From 853 USD

Local artisans have preserved the room’s historic details within a light, contemporary interior. The outlook is toward the courtyard, giving this category a different setting...

Superior Side Sea View Room
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Superior Side Sea View Room

237 sqft
From 954 USD

Piazza Giacomo Puccini lies below, with the Riviera’s shore beyond the square. Local artisans have added modern touches to the historic building. One bedroom pairs...

Deluxe Side Sea View Room
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Deluxe Side Sea View Room

301 sqft
From 1’080 USD

Piazza Giacomo Puccini and its Riviera palms form the room’s outlook, with the Golden Sands beyond. Work by local artisans brings contemporary detail to the...

Family Room
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Family Room

344 sqft
From 1’447 USD

Some layouts look into the quieter inner courtyard, while higher floors face the Apuan Alps. Marble tiles line a bathroom fitted with either a shower...

Superior Front Sea View Room
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Superior Front Sea View Room

237 sqft
From 1’521 USD

The promenade runs below the windows, along Viareggio’s Mediterranean shore. Work by local artisans joins the building’s Belle Époque details. In one layout, a large...

Side Sea View Suite
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Side Sea View Suite

452–538 sqft
From 1’784 USD

From the suite, Piazza Giacomo Puccini comes into view below. Evening strolls bring local life to the square. Original parquet and Carrara marble remain, with...

Front Sea View Suite
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Front Sea View Suite

452–538 sqft
From 2’125 USD

The bedroom and sitting room have French doors facing Viareggio’s seafront walkway. Marble tiles line the bathroom, with either a bathtub or shower. One bedroom...

2 Bedroom Sea View Suite
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2 Bedroom Sea View Suite

861 sqft
From 2’683 USD

From the bedrooms, the outlook takes in the promenade or Piazza Puccini. Art Nouveau buildings, shops and cafés form part of this setting. The shared...

2 Bedroom Presidential Suite
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2 Bedroom Presidential Suite

1,399–1,507 sqft
From 4’126 USD

Stefano Ricci pairs colored glass with Carrara marble carved by hand. Eagle sculptures mark the entrance, while a Tuscan art collection continues inside. The living...

The hotel opened in 1922 as the Select Palace Hotel. Its architecture is associated with the Florentine designers Giuseppe De Micheli and Ugo Giovannozzi, while its guest history includes Puccini, Pirandello, and Marlene Dietrich. The Belle Époque style belongs to the building's character, with grand public rooms and decorative details reflecting the era of European resort hotels. Contemporary interiors bring lighter colors and Tuscan artisan work into that setting, without losing the scale of the original palace. The name Principe di Piemonte honors Umberto II of Savoy.

The art collection adds individual works to the public interiors. Igor Mitoraj's Città Perduta VIII appears alongside pieces by artists including Marino Marini and Francesca Pasquali. These modern and contemporary contributions give the hotel a visual character beyond its historic facade, with sculpture and decorative work encountered as part of the stay.

A member of The Leading Hotels of the World, the property has 48 rooms and 32 suites, making 80 accommodations in total. The range is broad for a hotel of this size, taking in compact Classic rooms, family arrangements, and substantial suites. Its place on the promenade also puts shops, bars, and restaurants within a walk of the entrance; the surrounding town remains part of the experience.

Classic rooms measure 16 to 18 square meters and face the courtyard or Apuan Alps. Superior Front Sea View rooms are 22 square meters, with windows toward the shore and promenade; side-view Superiors are the same size. Deluxe rooms provide 32 square meters and room for an extra bed, while Deluxe Side Sea View rooms measure 28 square meters.

Family Rooms have 32 square meters arranged as interconnected Classic rooms or a bedroom adjoining a sitting area with a sofa bed. Courtyard and mountain-facing positions are available. Family Rooms also have Chromecast screen mirroring, and bathrooms vary between a shower and a tub.

For more space, the 90-square-meter Prince Suite Front Sea View has a canopy bed, three sea-facing French windows, and two bathrooms, one with a sauna and sensory shower. The 140-square-meter Presidential Suite by Stefano Ricci has two bedrooms, three bathrooms, a private dining room, and a sauna and whirlpool. Colored glass, carved Carrara marble, and coffered ceilings give this suite its own detailed design.

Il Piccolo Principe holds two Michelin stars under chef Giuseppe Mancino. His cooking brings together fish and seafood from the Tyrrhenian with produce from the Tuscan countryside, drawing on regional traditions while allowing influences from Asia and elsewhere. Mancino's background includes work with Alain Ducasse's team at Louis XV in Monaco. The result is a distinctly restaurant-led part of the stay, where the interest lies in the treatment of local ingredients and the progression of the meal.

The cellar holds more than 800 labels, spanning Tuscan wines, international producers, and Champagne. Sommelier-led pairings and wines by the glass make it possible to approach the meal in different ways. With intimate tables and a dedicated fine-dining setting, Il Piccolo Principe merits an evening in its own right. It is separate from the rooftop bistrot, so dinner plans need not depend on sitting outdoors by the pool.

Breakfast is unusually elaborate. In the Tapestry Room, a Pre-Raphaelite tapestry and contemporary sculpture share the scene with a chocolate Ferris wheel. The buffet and freshly prepared dishes include sushi made on the spot and crêpes Suzette finished at the table, alongside breads and pastries baked each morning. Ingredients come from local Tuscan farmers and the hotel's own gardens. The hotel has received 50 Top Italy's Best Breakfast in Italy award, recognition of a meal that has a substantial culinary identity of its own.

La Terrazza Bistrot serves seafood, pizzas, and Tuscan dishes on the panoramic rooftop. Its menu is more informal than Il Piccolo Principe's, with choices such as chilled crustaceans and burrata. In the evening, tables are set around the illuminated pool.

La Terrazza Rooftop Bar provides another place for an aperitivo, while Bar del Piccolo brings cocktails indoors. Art Deco stained-glass doors and crystal glassware give the latter a more enclosed, period setting. Its bartenders prepare nonalcoholic drinks as well as cocktails and spirits.

The rooftop pool is open year-round, with the water heated through winter. Clear glass surrounds the sundeck, leaving the coast and the silhouettes of the Apuan Alps in view. The outlook extends in all directions, showing how closely the sea and mountains sit together along this part of Tuscany. This is the hotel's own pool, distinct from the pools at beach clubs that the concierge can reserve nearby.

The Grand Spa has Carrara marble underfoot and treatment rooms reached along candlelit corridors. Its wellness circuit includes a Finnish sauna, Turkish bath, sensory showers, and a salt-lined Salidarium for resting between sessions. Body massages, facials, and beauty treatments can be booked, and the gym has personal trainers available.

Sandy beaches are a short walk from the hotel, but beach-club arrangements are made separately through the concierge. Selected clubs are available in Viareggio and Forte dei Marmi, with seasonal operation. One option is Maitò Beach Club in Forte dei Marmi, which requires a drive. There, tented lounging areas, a pool with cabana islands, and a restaurant form a full beach-day setting. Facilities depend on the club reserved; they should not be understood as a private beach immediately attached to the hotel.

The address is Piazza Giacomo Puccini 1. Viareggio station is approximately two kilometers away, Pisa Airport about 30 kilometers away, and Florence Airport about 90 kilometers away. Private transfers and parking are available, and the hotel can arrange bicycle rental. Lucca and Pisa are possible outings from this coastal base, while the promenade allows a simpler plan close to the hotel: walking beside the sea, stopping at shops, and joining Viareggio's evening passeggiata.

Why we love this hotel

Why we love this hotel

A wine class with the Principe's sommelier offers a focused introduction to a Tuscan grape variety, adding understanding to your next glass.

Cocktail classes let you practise making familiar international drinks, giving your stay a hands-on activity rather than another tasting.

Pinocchio Park in Collodi offers families a story-led outing among sculptures and installations, bringing a different kind of discovery to a coastal holiday.

Location of Grand Hotel Principe Piemonte

Piazza Giacomo Puccini 1, 55049 Viareggio LU, Italy

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Weather at Grand Hotel Principe di Piemonte Viareggio

Viareggio

What to Know About Grand Hotel Principe di Piemonte Viareggio

Is Grand Hotel Principe di Piemonte worth it?

Yes. Grand Hotel Principe di Piemonte is worth it for travelers who want a historic Tuscan Riviera hotel with beach access, rooftop pool, spa, and exceptional dining. It is best for guests who want Viareggio's seafront atmosphere with polished service, Belle Epoque character, and easy access to the Versilia coast.

Where is Grand Hotel Principe di Piemonte located?

Grand Hotel Principe di Piemonte is located at Piazza Giacomo Puccini 1 in Viareggio, on the Tuscan Riviera in Italy. The hotel sits close to the beach promenade, with access to Viareggio's seaside restaurants, shops, beach clubs, and Art Nouveau architecture.

How many rooms does Grand Hotel Principe di Piemonte have?

Grand Hotel Principe di Piemonte has about 80 rooms and suites. The hotel blends historic character with updated interiors and modern luxury standards. Room categories can include sea, city, or mountain views, so guests should choose carefully based on the view they want.

What makes Grand Hotel Principe di Piemonte special?

Grand Hotel Principe di Piemonte combines Roaring Twenties glamour, a seafront Viareggio setting, rooftop pool, spa, and a two-Michelin-star restaurant. The hotel feels classic and grand, but recent renovations have made the rooms and public spaces feel fresher and lighter.

Is Grand Hotel Principe di Piemonte on the beach?

Grand Hotel Principe di Piemonte is just steps from the golden sands and seafront promenade of Viareggio. It is not a secluded beach resort, but it is very well placed for beach clubs, walks, cycling, and seaside dining.

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