Become a member!


Make travel extraordinary! For a limited time become a PRIVATEUPGRADES Member for free, and put yourself on the VIP list for exclusive extras, upgrades and opportunities from the most luxurious hotels worldwide!

LaPlaya Beach & Golf Resort

Uncover your South Florida oceanfront haven. Sparkling turquoise waters, white sandy beaches, and you discover your personal oasis at the Naples, Florida beach resort, resting right between the Gulf of Mexico and Vanderbilt Bay. Brand new guest rooms and suites, a luxurious spa, and countless activities are paired with attentive service and a refreshingly easy-going South Florida attitude at the award-winning resort.

Newly Renovated Rooms & Suites - There’s a little something for everyone here at LaPlaya. Bay or gulf view, spacious suite, or sprawling patio … the choice of the transformed guest rooms and suites is all yours. Make the Naples luxury beach resort your second home. An updated twist on a Floridian classic, LaPlaya is casually sophisticated. The guest rooms and suites offer wrought-iron furnishings, luxurious fabrics, and unique works of art, not to mention breathtaking water views.

Dine at Baleen - A long-standing favorite for locals and visitors to the little haven in southwest Florida, Baleen showcases award-winning cuisine and unbeatable sunset views. Dine with your feet in the sand or gather in the recently renovated, upscale dining room. Enjoy sunset at one of the best Naples restaurants on the beach. Baleen. Overlooks the beach with a few of the tables directly on the sand. Whether seated inside in the epicurean enclave or outside at a beach table (feel free to take your shoes off!), guests can enjoy themselves any time of day.

Naples Activities & Adventures - With one look at the guide to the best things to explore in Naples, it’s clear why it is one of the most desirable beach destinations in the U.S. Fill your day with activities on the water, get lost shopping in boutiques or soak it all in on the beach.

LaPlaya Golf Club - Welcoming hotel guests and club members only, the 18-hole, Robert Cupp-designed links golf course and clubhouse are the perfect escape for a golfer who appreciates both a challenge and the luxuries of resort living. LaPlaya Golf Club, a destination of its own. It’s easy to see why Naples, Florida, is one of the world’s top golf vacation destinations. Its ever-sunny skies and tropical climate combine to make a golfer’s paradise. Whichever the reason for your visit, the Naples golf resort offers complete golf packages and membership to its private club. La crème de la crème of Naples golf courses. Tee off on private, lush fairways. Traverse rolling hills and meticulously manicured greens that wind around 14 lakes and water features. The 10-minute tee-off time allows for speed of play. LaPlaya Beach & Golf Resort’s 18-hole links golf course is the perfect escape. Designed by Robert Cupp, it’s scenic and challenging, and it is an ideal setting to improve your game.

SpaTerre Naples - Wellness is at the core. And SpaTerre is bringing that to the forefront of every guests’ stay, with a wide range of exotic and stress-relieving treatments, beauty services, fitness classes, and poolside massages. Find your inner peace in the spa in Naples. The aim is to create a tranquil and refreshing spa experience through the signature services. The Florida spa resort features massage, facials, body treatments, nail services, and rituals. Slip into relaxation in the comfort of your spa room with a private balcony. At LaPlaya Beach & Golf Resort, you will find the spa treatment that is just right for you. SpaTerre
The 4,500 sq ft SpaTerre is in a beachfront, boutique spa resort on Florida's Gulf Coast. You’ll begin your zen experience from the moment you step into SpaTerre. Let the licensed aestheticians work out your stress in comfort. SpaTerre Special - Experience an effortless getaway with all the luxuries included. Take in the sounds of the nearby waves and escape into a stay centered around rejuvenation and serenity.

Your Member Benefits

Lorem, ipsum dolor sit amet consectetur adipisicing elit. Earum quisquam natus vitae asperiores pariatur optio quibusdam, rem aliquam ullam, dolore tenetur, vel dignissimos nam nobis aperiam a sit possimus! Eligendi?

As a PrivateUpgrades member you benefit from VIP Status, Room Upgrades, free breakfast, 100 USD Hotel credit with every booking.


Rooms and Suites at LaPlaya Beach & Golf Resort

From 374 USD

Bay View Room ( 600ft2 )

Immerse yourself in luxury with exquisite views of Vanderbilt Bay and the private Marina. Approximately 600 square feet of comfort featuring Sunrise o...

From 531 USD

Beach House Lanai ( 450ft2 )

“Steps to the sand” the highly coveted, ground floor is second to none with direct access to the beach. Approximately 450 square feet of comfort. King...

From 396 USD

Beachfront Room ( 450ft2 )

Clean coastal design soothes and relaxes you while direct views of the Gulf of Mexico allow for a tropical oasis. Approximately 450 Square feet of com...

From 452 USD

Premium Beachfront Room ( 450ft2 )

Find your sense of place in these upper floor rooms with sweeping aerial views of the Gulf of Mexico. Approximately 450 Square feet of comfort. Accomm...

From 318 USD

Resort Room ( 600ft2 )

Re-energize after a day of exploring with captivating views of the resort – room for more with a view. Approximately 600 square feet of spacious comfo...

From 352 USD

Pool View Room ( 450ft2 )

Sophisticated comfort awaits boasting views of tropical landscaping and cascading pools. Approximately 450 square feet of comfort. King bed or Two que...

From 655 USD

Oceanfront Suite ( 900ft2 )

One bedroom suite beachfront, located on floors 12-15 in the Gulf Tower. The Beachfront suite offers a separate living area - two balconies, Luxurious...

From 452 USD

Premium Beachfront Gulf Tower Room ( 425ft2 )

Spacious room located in the Gulf Tower in the 9th-15th floor that features stunning direct views of the Gulf of Mexico with private furnished balcony...

From 396 USD

Bay Tower Junior Suite ( 580ft2 - 600ft2 )

The perfect respite eluding relaxed serenity with stupendous views of Vanderbilt Bay or Gulf of Mexico. Approximately 600 square feet of comfort featu...

From 529 USD

Mobility Accessible Room ( 450ft2 )

Room Amenities: Accessible Room, Spacious room with sweeping views, Four poster bed with pillow-top mattress, Private Furnished Balcony, Sitting area...

LaPlaya Beach & Golf Resort Location

LaPlaya Beach & Golf Resort Weather Forecast


Luxury Hotels Nearby

From 171 USD


Luxury awaits in Naples, Florida. Naples Grande Beach Resort is luxury, completely reimagined. Experience the unmatched level of guest service and att...

From 374 USD


Experience the Best of Florida at The Ritz-Carlton, Naples. Enjoy dazzling views of the Gulf of Mexico, warm golden sunsets, and three miles of pristi...

From 262 USD


Country club sophistication and old-world charm intermingle in the casual yet elegant setting of The Ritz-Carlton Golf Resort, Naples. As one of the f...