Best for
Principe Forte dei Marmi suits couples who want contemporary Italian design, garden surroundings, and a stay close to the Tuscan coast.
Best for
Principe Forte dei Marmi suits couples who want contemporary Italian design, garden surroundings, and a stay close to the Tuscan coast.
What makes it special
Rooftop views span the Tyrrhenian Sea and Apuan Alps, bringing the coastal and mountain landscapes into the same evening experience.
Room to consider
Choose the Balcony Junior Space for its private garden-facing balcony, living corner, and marble bathroom with a walk-in shower.
Insider tip
Confirm Dalmazia Beach Club access and included services before arrival, since availability depends on your booking and the season.
Free membership gives you access to preferred rates, exclusive benefits and current promotions for your stay.
In Forte dei Marmi, a good day rarely needs a complicated itinerary. The beach sets the pace, bicycles make the town easy to explore, and dinner can stretch into an evening beneath the Apuan Alps. Principe Forte dei Marmi places that rhythm inside a small contemporary hotel: 28 rooms and suites, a garden pool, Egoista Spa and a rooftop with two quite different reasons to linger. It is a few steps back from the shore, with Dalmazia Beach Club providing the seaside chapter. The distinction matters. This is a hotel for travelers who enjoy moving between town, beach and table, rather than spending an entire stay inside a beachfront resort.
Twin beds are available on request. Some rooms have a bathroom adapted for accessibility.
Parquet flooring and floor-to-ceiling French windows give the bedroom a warm, contemporary setting, with a courtyard outlook. The bathroom is finished in marble and has a walk-in shower. Standard rooms can be connected to one Alcove. An in-room wine cellar is an option, stocked with a selection of labels.
In one Twin-room interior, clear screens enclose a bathroom finished in pale tiles, with a wall-hung toilet. Wood-toned wardrobe doors line one side of the room, and a broad mirror reflects the interior.
A padded chair and a television on a pedestal stand near the tall glazing. White sheers sit behind warm brown curtains. Air conditioning uses touchscreen controls, and the minibar can be customised. The room has Wi-Fi, with films available to watch on demand. A laundry service is available for an additional charge.
Parquet flooring and floor-to-ceiling French windows give the bedroom a warm, contemporary setting, with a courtyard outlook. The bathroom is finished in marble and has...
Courtyard-facing French windows bring daylight across parquet flooring. The marble bathroom has a walk-in shower, and a private wine cellar holds a selection of labels. A connecting Talamo room is available on request. Meals can be served in the room at any hour of the day or night.
A black four-post frame and a grey upholstered headboard give one bedroom design its outline. A red rug lies beside the bed, with two padded chairs and a small round table forming a sitting corner. The tall glazing is framed by warm brown curtains.
A clear screen separates the bathroom from the sleeping space. A dark desk stands along the window side of the room, accompanied by a brown chair. Air conditioning has touchscreen controls, and the minibar can be customised to individual preferences. Wi-Fi is available, and films can be selected on demand.
Courtyard-facing French windows bring daylight across parquet flooring. The marble bathroom has a walk-in shower, and a private wine cellar holds a selection of labels....
A third guest uses an extra bed or baby cot for a supplement. Connecting rooms are an option.
Sleek Italian furniture forms a living corner beside garden-facing French windows. A private wine cellar stores selected labels, while the marble bathroom is fitted with a walk-in shower. Air conditioning can be adjusted by touchscreen, with a customisable minibar also provided. Food can be served in the room throughout the day and night. Laundry carries an additional charge, with shoe-shine service also available.
A deep blue sofa and matching ottoman give one interior a richer colour palette. They sit on a pale rug around a dark low table, near a shaded floor lamp. The sitting area follows the tall glazing, where sheers and warm brown curtains soften the window wall.
Wood-toned flooring continues beneath the furnishings. A dark canopy bedpost contrasts with the blue upholstery. The broad mirrored doorway reflects another angle of the seating. Films can be watched on demand, and Wi-Fi is available within the suite.
Sleek Italian furniture forms a living corner beside garden-facing French windows. A private wine cellar stores selected labels, while the marble bathroom is fitted with...
A generous living area opens around a wide sofa, with floor-to-ceiling French windows overlooking the gardens. The suite is on the first floor. Its open arrangement keeps the sitting and sleeping areas together, while the large marble bathroom has both a walk-in shower and a bathtub. The suite accommodates a maximum of three guests.
A private wine cellar holds a selection of labels, and the minibar can be customised. Air conditioning is controlled by touchscreen. Shoe-shine service is available, while laundry can be arranged for a charge. Room service is available at any hour of the day or night. The suite also has Wi-Fi and movies on demand.
In a cream-and-red interior, an armchair joins the sofa around a low pale table on a deep red rug. Warm brown curtains frame the tall, dark glazing. A dark desk with a brown chair sits beneath a wall-mounted television. The sleeping area has a black canopy bed frame.
A generous living area opens around a wide sofa, with floor-to-ceiling French windows overlooking the gardens. The suite is on the first floor. Its open...
An extra bed or crib is available for a supplement. Connecting options are available on request.
A dining table and an outdoor sitting area extend the living space towards the gardens and the Apuan Alps. Inside, a large sofa and armchairs form the lounge, while the marble bathroom has a shower, bathtub and two sinks.
In one open-plan interior, a cream corner sofa and a curved grey chair gather around a low table on a pale rug. Wood-toned flooring extends through the sitting area. Beside the upholstered seats stands a black four-post bed frame.
The bathroom opening reveals a broad mirror above the counter. Warm wood-toned wardrobe doors and a small desk occupy the rear of the room. A customisable minibar is also part of the suite. The air conditioning can be adjusted through touchscreen controls. Wi-Fi is available within the suite, along with films on demand. Laundry is available for an additional charge, and a shoe-shine service is also provided.
A dining table and an outdoor sitting area extend the living space towards the gardens and the Apuan Alps. Inside, a large sofa and armchairs...
A third guest can stay using an additional bed or cot, available for a supplement.
Italian furniture shapes a living corner beside floor-to-ceiling French windows, with the gardens beyond. A private wine cellar holds selected labels. The marble bathroom includes a walk-in shower, and the suite can connect to another Junior Space for a larger party. In-room dining operates around the clock, with the minibar contents customisable to individual preferences. Laundry can be arranged for a charge, with shoe-shine service also available.
A rounded grey sofa and a round dark table bring the sitting area together in one design. A pale rug sits over warm wood-toned flooring, beside a black four-post bed frame and grey upholstered headboard.
Tall glazing gives the desk and its brown chair a window-side position. A broad mirrored wall reflects the room. Touchscreen controls adjust the air conditioning. Wi-Fi and movies on demand are also available in the room.
Italian furniture shapes a living corner beside floor-to-ceiling French windows, with the gardens beyond. A private wine cellar holds selected labels. The marble bathroom includes...
A large sofa and armchairs form the living area, with floor-to-ceiling French windows looking towards the gardens and the Apuan Alps. The marble bathroom has a walk-in shower. A private wine cellar is part of the room, with a selection of labels stored within it.
Cream upholstery sets a softer note against a black four-post bed frame in one open-plan interior. The corner sofa wraps around a low pale table, with a rug beneath the group. A padded chair stands beside the bed, keeping the seating within the same broad space.
Tall dark-framed glazing lines the sitting area, softened by white sheers and warm brown curtains. A shaded floor lamp stands beside the furniture. The room also has touchscreen air-conditioning controls and a minibar that can be customised. Room service operates twenty-four hours a day, and films are available on demand. Wi-Fi is provided within the suite. Laundry services carry an additional charge; shoe-shine service is also available.
A large sofa and armchairs form the living area, with floor-to-ceiling French windows looking towards the gardens and the Apuan Alps. The marble bathroom has...
A connecting Balcony Junior Space suite is available on request.
The living area has a large sofa and armchairs, with French windows looking onto the gardens. A walk-in shower sits within the marble bathroom. A private wine cellar stores a selection of labels, while touchscreen controls adjust the air conditioning. Room service brings meals to the suite at any hour.
One open-plan interior places a curved purple-grey sofa and a matching padded chair around a low, dark square table. A pale rug covers part of the wood-toned floor. The black four-post bed frame stands beside the sitting area, near warm wood-toned wardrobes.
The bathroom has a clear screen, and a desk with a brown chair stands along the tall glazing. Brown curtains frame the window wall. A customisable minibar is provided within the suite. Wi-Fi and movies on demand are available, with laundry arranged for an additional charge.
The living area has a large sofa and armchairs, with French windows looking onto the gardens. A walk-in shower sits within the marble bathroom. A...
Principe's clean lines and Italian furnishings give it a different character from Versilia's more traditional villas and grand hotels. Glass draws daylight through the public spaces, while the garden and pool soften the modern architecture. The scale is intimate, but the facilities are substantial for a hotel of this size. There is enough to make an afternoon at the property appealing without turning the place into a self-contained resort.
The address is Viale Ammiraglio Morin 67, close to the sea and within reach of Forte dei Marmi's flat, bicycle-friendly streets. The town is a place of beach establishments, boutiques and unhurried evenings, with pine trees and the mountains giving its coastal setting a particular shape. Guests looking for rural Tuscany should choose another base. Here, the pleasure lies in having the sea at hand and the town's restaurants and shops part of an ordinary day's route.
The accommodation is bright and deliberately modern, with Italian-made furniture, marble bathrooms and large windows. The room names take a moment to learn, though the choice itself is straightforward. Talamo is the classic double room at 30 square meters; Alcove offers 35 square meters. Both suit a short visit spent largely outdoors. The 45-square-meter Junior Space adds a sitting area, and a balcony version is available for guests who want private outdoor space.
For a longer stay, the Open Space suites offer 50 to 55 square meters, with balcony versions among the options. The Space Executive Suite is larger again at 65 square meters, with a living area and a marble bathroom that includes a bath as well as a shower. At the top of the range, The Spatio measures 90 square meters and has a private balcony overlooking the garden and toward the Apuan Alps. Its generous living area makes a difference for guests who expect to spend more than sleeping hours in the suite.
Views and outdoor space vary by category, so it is worth choosing by how the room will actually be used. A balcony can matter more than extra floor area on a warm coastal evening; a larger living area may be the better investment for a family or an extended visit. The hotel also offers connecting room and suite combinations, making its small scale workable for families without pretending to be a family resort.
Lux Lucis is the hotel's most focused dining experience. On the panoramic rooftop, chef Valentino Cassanelli's Michelin-starred restaurant draws on Italian cooking and the biodiversity of the Versilia coast. It is a place to set aside an evening for dinner, rather than simply a convenient restaurant upstairs. The position adds its own appeal: the pines, sea and Apuan Alps all belong to the view from the top of the hotel.
Sharing that rooftop, 67 Sky Lounge Bar has a looser social mood. It gives guests a place for a drink with the coastal panorama without committing to the full Lux Lucis experience. The contrast is useful, particularly over several nights: one evening can revolve around the restaurant, another around an aperitivo and a later plan in town. Principe Restaurant, beside the garden and pool, supplies a more relaxed setting with local and international dishes.
Dalmazia Beach Restaurant moves lunch to the shore. Its verandas face the beach and open sea, and the menu is rooted in the seafood and cooking of Versilia. This range of settings is one of the hotel's practical strengths. The beach lunch, garden meal and rooftop dinner each suit a different part of the day, and none asks guests to abandon the particular pleasures of Forte dei Marmi.
The hotel itself is not on the sand. Its beach connection is Dalmazia Beach Club, also known as Bagno Dalmazia, on Via Arenile. The club has beach tents, private changing cabins, towels and service at the beach, with the restaurant close by. It is the familiar Forte dei Marmi arrangement, but the details of access, availability and what is included depend on the booking and time of year. Confirm the beach setup when planning the stay, especially if a particular tent or several consecutive beach days matter.
This separation between hotel and beach is a useful test of fit. Guests seeking a sea-facing room directly above the shore will not find one here. Those who like cycling or walking between a quiet hotel, a managed stretch of sand and the town centre may prefer it. A beach day can have a comfortable structure without requiring the entire hotel to sit on the waterfront.
Egoista Spa gives Principe another reason to return from the beach before dinner. Its wellness facilities include an indoor heated pool, whirlpool, Finnish sauna, bio sauna and Turkish bath, alongside treatments and a fitness area. The spa has a modern, sensory character consistent with the rest of the hotel. It is particularly useful when the weather makes a full day on the sand less appealing, or when guests want a quieter interval between the coast and the evening.
Outside, the garden pool offers a different kind of pause. Pines and planting lend it privacy, while loungers and a pool bar make an hour there feel like a deliberate choice rather than a fallback when the sea is nearby. The pool and beach club serve different moods: one stays within the calm of the hotel, the other joins Forte dei Marmi's distinct seaside culture.
Forte dei Marmi is well suited to days with only a loose plan. Its flat streets favor bicycles, and the pier, beach clubs and shopping streets are all part of the town's easy movement. The Apuan Alps bring a sharp backdrop to the coast; beyond them and along the wider Versilia area are Pietrasanta, Lucca, Pisa, Viareggio and the marble country around Carrara. These are options for a change of scene, not obligations to fill every day.
Principe makes the most sense for couples, food-focused travelers and design-minded guests who want a small hotel with a proper spa and a strong dining identity. It can also work for families who choose connecting accommodation and enjoy the beach-club routine. The trade-off is clear: the hotel is neither a historic palace nor a large resort, and the beach is a separate setting. For guests drawn to contemporary rooms, Cassanelli's rooftop cooking and days shaped by the town as much as the sea, that combination is precisely its appeal.
Minimal interiors with Italian-made furniture and accessories feel distinctly contemporary while rooting the rooms firmly in the country's design culture.
Egoista Spa combines an indoor pool, sauna, steam bath, and ice room; confirm operating dates before planning a wellness-focused stay.
Seasonal rooftop and garden-facing dining at the hotel contrasts with Dalmazia's beachfront restaurant, giving meals three distinct perspectives on Versilia.
Viale Ammiraglio Morin 67, 55042 Forte dei Marmi LU, Italy
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Principe Forte dei Marmi is best for luxury travelers who want a small contemporary hotel on the Tuscan coast with strong design, rooftop dining, beach-club life, spa time and access to Forte dei Marmi's summer scene. It suits couples, design-minded travelers, food lovers and guests who prefer a polished boutique stay over a large seaside resort.
Principe Forte dei Marmi can work for families who want a refined small hotel close to the beach, especially when choosing connecting or larger suite categories. It is not the most obvious choice for guests looking for a large family resort with many children's facilities. Its strength is style, dining, beach-club access and a sophisticated Forte dei Marmi mood.
Yes. Principe Forte dei Marmi is especially strong for couples who want beach access, stylish rooms, rooftop dinners, cocktails, spa time and a polished summer atmosphere. The hotel feels intimate rather than family-resort heavy, and the combination of Dalmazia Beach Club, Lux Lucis and 67 Sky Lounge works very well for a romantic Versilia stay.
Yes. Egoista Spa is the hotel's wellness space, designed around relaxation, treatments and a sensory spa experience. It suits the hotel well because Forte dei Marmi trips often combine beach days, cycling, shopping, dining and late evenings; the spa gives guests a quiet reset within the compact hotel setting.
Dalmazia Beach Club is the hotel's seaside beach-club setting in Forte dei Marmi, with loungers, coastal atmosphere and the Dalmazia restaurant by the sea. It is especially relevant for guests who want the classic Versilia beach rhythm while staying at a smaller, contemporary hotel rather than a larger beachfront resort.
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