Book the The Twenty Two New York with VIP Benefits

The Twenty Two New York is the kind of hotel that feels less like a brand "arrival" and more like a private address you somehow got invited into. Just off Union Square, it sits behind grand doors in a landmarked building and balances two energies at once: downtown New York pace on the outside, and a calmer, candlelit rhythm once you step in. The concept comes from London's The Twenty Two—known for its discreet members' club atmosphere—and the New York outpost brings that same sense of social ease, but translated for Manhattan.

The Story of the House

Part of the hotel's appeal is the fact that it does not pretend to be new. The building is the historic Margaret Louisa Home, a storied 1891 address created as a haven for independent women building their lives in the city. That origin story matters here because the hotel leans into the idea of gathering, community, and self-possession rather than flashy spectacle. You feel it in the way the spaces unfold—rooms that encourage lingering, corners that invite conversation, and a general sense that you can spend an entire day inside without ever feeling like you are "killing time."

First Impressions: Lobby as Living Room

Arrival is intentionally restrained. The lobby and reception read like a polished townhouse rather than a typical New York hotel desk-and-queue scene. Dark wood, warm lighting, and an old-world hush create a first layer of calm. It is the kind of entrance that makes you lower your voice naturally, not because it is stiff, but because it feels personal. Even the visual rhythm—arched openings, framed artwork, and intimate seating—signals that you are entering a social house, not simply a place to sleep.

Design: Quiet Glamour With a Cinematic Edge

The design story is rooted in restoration and mood. Child Studio led the interiors with a sensitive approach to the building's history, pulling from archival references and shaping spaces that feel layered rather than themed. The result is quietly cinematic: a blend of earthy palettes, tactile textiles, intricate millwork, and a certain mystery that suits New York evenings. The style is not about being loud. It is about being memorable in a way you cannot immediately pin down, like a favorite film scene you keep replaying.

78 Keys, Built for Staying In

The hotel has 78 keys, including 19 suites, which keeps the experience boutique in scale while still feeling lively. This is important, because The Twenty Two is not trying to be a hushed, empty sanctuary—it wants to be a place where something is always happening, just never in a chaotic way. Room categories are designed to feel residential, with a focus on comfort and atmosphere rather than gimmicks. Think soft, neutral tones, classic materials, and the kind of details that make a room feel "kept," not just styled.

Rooms and Suites: Comfort With Character

The rooms carry a distinctly tailored sensibility—elegant without being precious. Bathrooms lean toward marble and classic finishes, and the sleeping experience is taken seriously, with plush beds and a sense of coziness that fits the townhouse mood. One of the most charming touches is a small nod to another era: the presence of a functioning rotary phone in the rooms, reinforcing the feeling that you are staying in a private house with its own rules and rituals.

Suites broaden the residential feeling, and the property also includes a rooftop penthouse, which adds that New York "above it all" moment without breaking the overall tone. It is less about showing off and more about giving guests different ways to inhabit the building, depending on whether they want a compact base in the city or a larger, longer-stay setup.

Café Zaffri: The Public Heartbeat

If the lobby is the quiet welcome, Café Zaffri is the pulse. This is the ground-floor restaurant that is open to the public, and it plays a big role in why the hotel feels genuinely connected to its neighborhood. Food and beverage here are curated by an all-female team with serious New York credibility: the sisters Jennifer and Nicole Vitagliano, known for Raf's, alongside the talent associated with the Michelin-starred Musket Room. In the kitchen, Executive Chef Mary Attea and Executive Pastry Chef Camari Mick bring a perspective shaped by both craft and warmth, with accolades that underline the level of ambition behind the scenes.

The cooking is positioned as Levantine-inspired and shaped by diaspora, which suits the space perfectly: it feels generous, social, and designed for sharing a long evening rather than rushing through a reservation.

Café Zaffri's Spaces: A Journey Through Rooms

Café Zaffri is not one room—it is a sequence. You move from a hallway into a bar room that feels intimate and slightly dramatic, then into an atrium that opens up under a tall skylight, and finally into a central dining room that becomes the evening's stage. Design-wise, the restaurant blends velvet drapery, brass accents, and marble mosaic floors with a palette that reads warm and atmospheric. The atrium is especially memorable, with greenery, marble tables, and a reclaimed fireplace that adds to the feeling of a discovered space rather than a manufactured one. At the center, the main dining room leans into elegance—banquettes, layered lighting, and the kind of ceiling detail that makes you look up mid-conversation.

The Members' Floors: Where the Night Goes Next

Above the public-facing ground floor, The Twenty Two becomes more private. The building includes a members' club dimension—part of the brand's DNA—so the hotel operates like a layered house: open and social at street level, then increasingly discreet as you move upward. For hotel guests, this creates a specific kind of luxury. You can have a very "New York" night—dinner, drinks, movement, energy—without ever leaving the building.

Within the internal layout, there are dedicated spaces that feel like different rooms of a grand home: lounge-like settings, dining areas, and after-dark corners designed for conversation. Names such as The Living Room and Louisa's suggest exactly how they are meant to be used: not rushed, not performative, and not only for show.

Service: Polished, Warm, and Unforced

A property like this lives or dies by tone. The goal is exclusivity without snobbery, and polish without stiffness. The Twenty Two's positioning emphasizes hospitality that feels natural and unforced—staff who are present and attentive, but not hovering. It is the kind of service style that matches the interiors: composed, confident, and quietly generous.

Who It Suits

The Twenty Two New York works best for travelers who want a hotel with its own internal life. If you like the idea of checking in and immediately feeling plugged into a scene—without needing a nightclub wristband vibe—this is your place. It is ideal for couples who want romantic, candlelit evenings without leaving the building, and for friends who want a stylish base where pre-dinner drinks can easily turn into an entire night. It also fits solo travelers who appreciate discretion and atmosphere, and business travelers who want something more intimate than a large luxury chain, especially in a location as practical as Union Square.

Why It Feels Different

Many New York hotels try to compete through scale, views, or constant buzz. The Twenty Two New York competes through cohesion. Everything points back to the same idea: a house where you can arrive in the afternoon, drift into dinner, stay for a late drink, and wake up still feeling like you never truly left the story of the place. It is "hotel" and "club" and "restaurant," yes—but more than that, it is a curated rhythm, designed for the creative and the curious, with enough privacy to feel rare and enough energy to feel alive.