Book the Shinola Hotel with VIP Benefits

In the heart of downtown Detroit, the Shinola Hotel stands as a beacon of renewal, craftsmanship, and community spirit. More than a place to stay, it is an immersion into a city's vibrant culture and rich history. With its blend of thoughtful design, curated experiences, and genuine hospitality, the hotel embodies a new standard of modern luxury while staying deeply connected to Detroit's legacy. Every detail reflects an obsession with quality and a dedication to storytelling, ensuring that each guest feels part of something larger than themselves.

Where Craftsmanship Meets Comfort

The Shinola Hotel is not simply a collection of rooms but an entire world of handcrafted design. With 129 boutique rooms, including unique layouts, expansive suites, and penthouses, the accommodations cater to travelers who appreciate individuality. The interiors are more than functional; they invite relaxation and reflection. Custom-made mattresses dressed in Italian cotton sheets, signature Shinola bathrobes, and artisanal fixtures emphasize the hotel's philosophy of creating spaces that are not only lived in but well-loved. Guests will find exclusive items from the Shinola brand itself, ensuring that the spirit of Detroit craftsmanship extends to every corner of the experience.

Certain suites provide even more elevated luxuries, such as private terraces, soaking tubs, and Shinola turntables paired with a vinyl library for a personal soundtrack. The attention to comfort is complemented by practical amenities like 24/7 valet service, high-speed Wi-Fi, a fully stocked minibar, and in-room dining. From the curated artwork on the walls to the sound of music spinning on vinyl, every aspect is designed to evoke both comfort and creativity.

Immersion in Detroit's Spirit

What sets Shinola Hotel apart is its authentic integration with Detroit's cultural landscape. Rather than existing as an isolated luxury property, the hotel draws inspiration directly from its surroundings. Local artists, musicians, and tastemakers shape the atmosphere, ensuring that every stay feels like an introduction to the city itself. Guests are encouraged to engage with cultural experiences that go beyond the hotel's walls—whether through music, art, or community-driven events.

This sense of place is not accidental but deeply rooted in the city's history. The property spans five buildings, two of which— the former Singer Building and the T.B. Rayl Co. store—are historic landmarks. During construction, careful attention was given to restoring these structures to their original appearance, preserving their architectural presence for generations to come. The result is a seamless fusion of past and present, where timeless craftsmanship frames a modern hospitality experience.

Dining That Defines a Destination

Shinola Hotel is as much a culinary destination as it is a place of rest. In collaboration with award-winning Chef Andrew Carmellini and the NoHo Hospitality Group, the property boasts five distinctive dining and drinking venues. Each is designed not only to serve but also to express character, flavor, and atmosphere.

San Morello, the hotel's signature restaurant, offers wood-fired, coastal Italian cuisine in a vibrant yet refined setting. Evening Bar, discreetly tucked beyond the lobby, creates an intimate environment for cocktails, perfect for quiet conversations and late-night moments. The Brakeman captures a different spirit altogether, bringing the convivial energy of an American beer hall to life with rotating local brews and spirited games. For comfort food lovers, Penny Red's delivers indulgence in the form of fried chicken, honey-butter biscuits, and farm-fresh sides. And finally, Mister Dips adds a playful note to Parker's Alley with its griddle burgers, waffle fries, and dipped ice cream cones. Together, these venues ensure that every appetite, mood, and moment finds its place.

Celebrating Life's Milestones

The Shinola Hotel has also established itself as one of Detroit's most versatile venues for events and gatherings. From weddings and milestone celebrations to corporate meetings and galas, the hotel offers a range of distinct spaces that can be tailored to fit the occasion.

Bixby Hall, with its elegant atmosphere, accommodates up to 220 guests, making it ideal for larger celebrations. The Annex, even more expansive, holds up to 350 people, offering a striking backdrop for grand gatherings. For more intimate events, spaces like the Birdy Room or Foundry Room provide a sense of warmth and exclusivity. San Morello's private dining room, with space for up to 40 guests, is perfect for smaller occasions that demand intimacy without sacrificing style. Every event is enhanced by the hotel's meticulous service and design-forward ethos, ensuring that each gathering is both personal and memorable.

A Legacy of History and Renewal

To understand the Shinola Hotel fully, one must consider Detroit's history. In the early 1900s, the city was the epicenter of the automotive industry, a global symbol of progress, opportunity, and the American Dream. The downtown area thrived, its streets filled with energy and ambition. Iconic buildings rose during this era, their architecture and durability standing as testaments to the craftsmanship of the time.

The Shinola Hotel property, spanning five such buildings, reflects this heritage. Its careful restoration honors the past while reimagining it for the future. Guests stepping into the hotel are not merely entering a space of contemporary luxury; they are walking into a living chapter of Detroit's evolving story. It is a rare example of hospitality that does not erase history but celebrates it, ensuring that the city's character remains palpable in every hallway, lobby, and suite.

Experiences That Endure

Beyond its design and dining, the Shinola Hotel distinguishes itself through experiences designed to leave lasting impressions. Guests are invited to immerse themselves in Detroit's creative community, whether through curated art exhibitions, local music performances, or access to the city's iconic spaces. The philosophy is simple yet powerful: every moment spent here should carry meaning and connection.

This approach extends to even the smallest details. The presence of a Shinola Bluetooth speaker in each room encourages guests to soundtrack their stay with music of their choice. The inclusion of Italian cotton sheets and custom mattresses ensures restful nights. Laundry, dry cleaning, and shoe-shine services add practicality without diminishing elegance. Such touches reinforce the idea that luxury lies not only in grandeur but in thoughtfulness.

The Heart of Downtown

Location is central to the hotel's appeal. Situated on Woodward Avenue, Shinola Hotel places guests at the center of Detroit's cultural and commercial life. From here, one can easily explore the city's museums, theaters, shops, and historic sites. Yet even as the city buzzes outside, the hotel offers a sanctuary of calm and comfort within. This balance between immersion and retreat allows guests to experience the best of both worlds.

Redefining Modern Luxury

In a world where luxury often feels detached or overly formal, Shinola Hotel redefines the concept by emphasizing authenticity, craftsmanship, and warmth. Its service is approachable yet attentive, its spaces are designed for living rather than spectacle, and its connection to community is tangible. This is not luxury for its own sake but luxury that tells a story—of a city, of its people, and of a tradition of making things that matter.

Looking Ahead

As Detroit continues its remarkable resurgence, the Shinola Hotel stands as both participant and symbol of the city's renewal. It offers visitors a chance to engage with a place that is not only rich in history but also alive with creativity and innovation. The hotel's fusion of design, dining, culture, and hospitality positions it as a landmark not just for travelers but for Detroit itself. It is more than a destination—it is an experience, one that captures the true spirit of a city that has always known how to reinvent itself.