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W London

W London

The W London is a glossy ultra-modern hotel with a superstar vibe in the most vibrant part of London. The hotel is one of the global chains of W swanky accommodations aimed principally at the younger set. W London owns the stage right in the pulsating heart of London's energetic social scene.


Located in Soho, W London makes its bold and swish presence. It is in the colorful louder-than-life Soho area of Leicester Square that mixes with the glitzy West End. The location is prime for exploring this famous City. The area bursts with shops, restaurants, clubs, bars, art galleries, theaters, cinemas, and opera/concert halls.

Moreover, modern architecture towers above historic buildings, the River Thames, and old much-loved city parks. The hotel is within easy reach of Piccadilly Circus, Trafalgar Square, Covent Garden, and Chinatown.

Additionally, you can book or flag down taxis anywhere. Besides, all areas are covered by the extensive London Underground rail system and famed red double-decker bus services.

Furthermore, the City has 6 airports, the main one being London Heathrow International. Gatwick International is the second most popular for central London and the suburbs.

Style and Reception

This is a new and fresh style of London hotel. It is very glam but seriously luxurious with every tech innovation and amenity in all areas. The tone is fun and playful with friendly but efficient and caring staff. They provide a 24/7 service throughout the hotel from the moment of arrival.

From the distinctive glass front of the building through to the inner spaces and rooms, everything is modern and updated with a lot of bling. There is also a disco feel to The W London. Glitter balls and purple velvet glam up the corridors and elevator areas, and huge glitzy diva-style numbers gild guest room doors.

Moreover, 'Cool Britannia' designs make bold statements on walls, cushions, shelves, and crockery. Therefore, there is no mistaking which W hotel you are in. Concierge services are experts at suggesting and arranging bookings for any event or hard-to-find tickets in the City.


The W London offers express check-in/out facilities, a favorable pet policy, and free Wi-Fi throughout. There are also mobility access rooms/elevators and WIRED extensive business services. Shoppers enjoying nearby Oxford or Regent Street or the many luxury stores and boutiques in the capital can have their purchases collected and sent home.

An AWAY luxury spa and fitness center, an international restaurant with live music, and events plus DJs in the cocktail bar. Moreover, a swish nightclub keeps the disco vibe of the hotel.


There are 192 guestrooms and suites 'suited and booted' in a playful design by Jack Irving. This is where guests can experience the contradictory lifestyle of retox/detox.

All rooms have state-of-the-art Digivalet technology for custom settings of modern amenities. Add to this deeply comfortable W beds and bedding and spa-type bathrooms to chill out and revive after a night out.

Rooms are also ultra-luxe and range only in size and floor-level from Wonderful to Spectacular and Fabulous. Arrangements are open-plan with bold pops of color and Britannia motifs. There are also fun pieces like spiky cushions that change color when photographed.

Additionally, signature W beds and mattresses have downy duvet covers and a soft pillow selection. Bathrooms are lavishly appointed with vast walk-in rainforest showers. They also have Bliss luxury toiletries plus super soft bath wraps and slippers.

Other amenities include a flat-screen TV and on-demand movies, free Wi-Fi, full-and length mirrors. Besides, there are lacquered furnishings, a coffee machine, floor-to-ceiling windows, and air-conditioning.


These are more than generous on space and size with add-on living rooms and deep sofas. They also have oversized bathrooms with deep tubs, a kitchen, a mini-bar, and many amenities. The screening Suites feature a huge cinema screen opposite the bed(s) for relaxed viewing. Additionally, the Extreme Wow Suite is just that with a rotational sofa, giant-sized TV, room-wide mini-bar, and spa-type bathroom with jet tub.

Digivalet Technology

This is a fully personalized and integrated tablet-controlled system for complete in-room comfort. Guests can set their mood with lighting, sounds, or temperature. Just by a touch or swipe of the tablet, guests can also choose entertainments like Netflix, order dining and other services, or get information. Digivalet will also make suggestions based on previous selections.


For party people or those who cannot fit in, all there is to do in this vibrant City, food and drink seems available at all hours. Enjoy cocktails at the perception Bar and Restaurant. This is a lively place for locals and hotel guests to mix and mingle and enjoy innovative cuisine.

Moreover, all-day offerings start with a breakfast buffet of super sandwiches, smoothies, and classic breakfast dishes. Brunch has a selection of tasty bites and Asian flavored dishes with fabulous cocktails.

Frose Brunch on Saturday features the house specialty of Frose Royale. This is a summer frozen rose wine pepped up with Veuve Clicquot champagne. Furthermore, DJs keep the place sparkling throughout the afternoon.


This 6th-floor serene relaxation area is as glamorous as the rest of the hotel. Sublime face and body treatments are the ultimate in sybaritic detox therapies.

Moreover, celebrity therapists like Su-Man, who uses her own facial-sculpting products, and James Harknett, tanning expert, give signature massages and facials. Steam room and sauna, hairstyling, manicures, nails, and a men's menu are all part of the package.

Fitness Center

FIT is W London's state-of-the-art energizing fitness studio. It is in a spacious, light-filled room with end-to-end windows and views over London's West End. Stunning Marcel Van Der Vlught graphics blend with a comprehensive range of Technogym equipment, weights, bikes, treadmills, and yoga sessions. There are also personal trainers and individual exercise plans by arrangement.


Staycation, a mid-week rejuvenating spa break, overnight theater, dine stay, a few sightseeing days, or a celebration stopover. W London has many offers and packages for any occasion.


London is the cultural hub of England and the UK, with history etched on every street. The City is the financial center, the West End is famous for high-end shopping, and the theater district throbs with life at night. Royals and royal parks and buildings are also all within reach of this centrally-placed top-class accommodation. Book your stay at the W London resort today.

Your Member Benefits

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Sign up now and benefit from VIP Status, Room Upgrades, free daily breakfast, 100 USD Hotel credit with every booking. Best Available Rates & Free Membership!


Why we love this hotel

  • Step into the spotlight at W London, Leicester Square, experience glitz and glamour in the heart of London's entertainment district.

  • Feast at Burger & Lobster. Energise at FIT, then recharge at AWAY Spa before premiering your blockbuster in the Screening Room.

  • You'll be just a short stroll from Theatreland, the catwalks of Brewer Street and Soho's electric nightlife.

Member Promotions at W London

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As a PrivateUpgrades member you benefit from VIP Status, Room Upgrades, free breakfast, 100 USD Hotel credit with every booking.


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As a PrivateUpgrades member you benefit from VIP Status, Room Upgrades, free breakfast, 100 USD Hotel credit with every booking.


Rooms and Suites at W London

From 329 USD

Wonderful Room ( 334ft2 )

Perfect for a work hard/play hard lifestyle, each room effortlessly integrates the bedroom and bathroom. Sleep easy in the king-size signature W bed t...

From 383 USD

Extreme WOW Penthouse Suite ( 1614ft2 )

Limited edition and owning London’s movie, music and fashion scenes, the Extreme Wow Suite is something special. It’s a penthouse with a big, bold per...

From 360 USD

WOW Suite ( 829ft2 - 882ft2 )

Kick back in the living space, where bold concepts meets curated artworks. This is where a giant corner sofa invites some serious chill time, whether...

From 365 USD

Marvellous Suite ( 538ft2 )

Each Marvellous Suite maximizes on its central London vantage point through curved floor-to-ceiling windows. A new spin on Theatreland, here is where...

From 427 USD

Cool Corner Suite ( 355ft2 )

Full of light and with amazing views over Wardour Street and Chinatown, each of the Cool Corner Suites come with separate bathroom and a host of luxur...

From 360 USD

Supreme Screening Suite ( 516ft2 - 549ft2 )

Where staying in is the new going out, W London’s Supreme Screening Suite is a full-on entertainment experience. Bringing cinema to the bedside, a thr...

From 351 USD

Spectacular Room ( 291ft2 - 334ft2 )

Spectacular for their edgy design with floor-to-ceiling windows. Each Spectacular Room mixes a studio vibe combining the bathroom and bedroom without...

From 339 USD

Studio Suite ( 420ft2 )

Live the suite life in London’s West End, where space and location collide in larger-than-life fashion. This stunning suite boasts limitless opportuni...

From 362 USD

Fabulous Room ( 291ft2 - 334ft2 )

Styling it out on the higher floors, each Fabulous Room combines original design with bright, bold living. Owning the dual lifestyle, bedroom and bath...

From 370 USD

Supreme WOW Skyline View Suite ( 829ft2 )

Luxury Suites in Soho, London. Located on the higher floors and views over the West end + Skyline, this is the ultimate pad to live it up with a jaw...

From 339 USD

Screening Suite - High Floor ( 517ft2 )

Luxury Suites in Soho, London. Where staying in is the new going out, W London’s Screening Suite is a full-on entertainment experience. Bringing cinem...

W London Video

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W London Location

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