W London

Control Your Beat. Unreservedly unapologetic, W London owns the stage in the epicenter of the city’s cultural core. Plugged into the pulse of London’s energetic social scene, this is where louder-than-life Soho mixes with the glitzy West End. Raising the curtain on the capital’s see-and-be-seen hot spots, the W Insider opens off-limits doors, while the Whatever/Whenever philosophy pushes the boundaries for trend-seekers and disruptors alike. Tune-in to a contradictory lifestyle of Retox/Detox in one of the 192 guestrooms or suites

Located in Soho, W London has unveiled a multi-million-pound transformation of all rooms and suites. Plugged into the pulse of London’s energetic social scene, this is where louder-than-life Soho mixes with the glitzy West End. Tune-in to a contradictory lifestyle of Retox/Detox in one of the newly renovated 192 guestrooms or suites, suited and booted in playful design and showcasing the latest in-room technology courtesy Digivalet. The first hotel in the UK to implement this technology, W London, redefines luxury with one of the most advanced tablet-based systems in the industry, allowing you to personalize your stay from check-in to check-out. Mix and mingle at the destination bar, The Perception, with a bold F&B offering and innovative cocktails or energize at FIT with the ultimate recharge at the hotel’s urban oasis, AWAY Spa.

Rooms & Suites - Stay where louder-than-life Soho mixes with the glitzy West End. Plugged into the pulse of the capital’s energetic social scene, W London, a 5-star luxury hotel in Soho, owns the night and day mash-up that defines the city. Tune-in to a contradictory lifestyle of relaxation and partying in one of the 192 luxury guestrooms or suites in London, suited and booted in playful design from the city’s ultimate fashion disrupter, Jack Irving. Open-plan living and super stylish design go hand-in-hand with bold colors that highlight Rule Britannia, alongside lacquered finishes, wall-to-wall mirrors, and shape-shifting vanity/work desks to fulfill everyday multitasking needs. Soak up relaxation in the sleek bathroom, with a rainforest shower, luxe Bliss Spa products, and extra fluffy bathrobes and slippers. Each crash pad comes with sleep-easy signature W beds decked out with pillow-top mattress, 350-thread-count sheets, and a goose down duvet and pillows.

When it comes to technology, it’s all about you. Experience the most advanced in-room technology where taste and desire are controlled from the swipe of an iPad. Rule your stay right from check-in and control the in-room temperature, lighting, media, and personal streaming services whilst raising a glass from the well-stocked MixBar. Technology has never been so extra. For anything else, Whatever/Whenever service caters to your every whim.

Dining - Indulge. Taste. Discover Soho’s hottest destination, The Perception. Soak in trailblazing interiors, bar-raising cocktails, and disruptive menus. The lines are blurred, and the party doesn’t stop. Enjoy epicurean excellence with bold cuisine and custom cocktails. Savor inspired bites from the vibrantly vegan reload menu, remixing comforting classics, quirky afternoon tea based on the electric world of drag, or push temptation to the limit with the extra-indulgent, fashionably fab Frosé brunch. Recharge. Make yourself at home. The 24-hour in-room dining service brings the gourmet offerings to your doorstep. "Breakfast" - Amplify your morning. Kick-off in style with the fresh buffet of indulgent breakfast options – perfectly chosen to energize and fuel your day. "In-Room Dining" - Fuel your stay. Having trouble getting out of your cozy bed or want to snuggle up with scrumptious food in your room? We've got you covered. "The Perception Bar" - From suit up to sun down, soak in trailblazing interiors, bar-raising cocktails, mouth-watering dining experiences, and exhilarating music & events programming.

Spa & Fitness - Mix up your workout at FIT. Overlooking the West End, the gym is outfitted with muscle-toning weights and heart-pounding cardiovascular equipment. Wind down and prepare for whatever comes next at the AWAY Spa located next door. The 100-square-meter AWAY Spa unites spiritual surroundings with premium Natura Bisse products and expert therapists for an energizing experience. AWAY SPA - Indulge and unwind at the luxurious AWAY Spa at the W London. The AWAY Spa is the go-to destination for relaxation and glamour. Located on the 6th floor of the hotel, next door to the FIT Gym, offering tailor-made treatments, a sauna, steam room, and much more. FIT - This is not just your average hotel gym in London. Find your balance, boost your stamina and invigorate your routine within this vibrant space called FIT: an energy-charged fitness space adjacent to the AWAY® spa. Work out with muscle-toning weights and a heart-pounding selection of cardiovascular equipment—all while soaking up the excess of natural daylight and while overlooking London. Here you'll get the energy to look good, feel good, go longer and stay later!

Area & Activities - Welcome To London’s West End. W London is etched so deep in the heart of London that it pulls at her heartstrings like the capital's cupid. Knowing every inch of her inside out, the finesse of her theatres, film and fine-dining, the sizzling shopping streets, the must-see sights, and Soho's hotspots to shimmy to. If you're looking for decadent speakeasies in town, ask us. The best sushi? It's in the bag. And all of this is just a stone's throw from the West End doors. Discover the buzz of W London, where disco-ball clouds dangle amid elegant tweeds and modern complements classic, revealing Londoners' dual conventional, cutting-edge personalities. Throw a blockbuster bash in the Screening Room. Work up an appetite at FIT. Or escape to AWAY Spa. With the WIRED Business Centre and Whatever/Whenever at your service, offering the best of London, made better. And there's more. We've got iPod Shuffles for that run along the Thames and the P.A.W. (Pets Are Welcome) service for four-legged guests. Meanwhile, Luggage Forward Service transports Regent Street or boutique purchases home. From the 24-hour Welcome Desk to express checkout and a multilingual staff, we've got everything covered. Some of the services and facilities listed may not be available on a 24-hour basis or without advance request. Fees on certain facilities/services may apply.