Book the W Melbourne with VIP Benefits

Set in the cultural core of Australia's most creative city, W Melbourne brings an audacious twist to luxury hospitality. With its rebellious attitude, striking design, and an immersive guest experience, W Melbourne is more than a hotel—it's a destination. Located on the vibrant Flinders Lane, the property is a celebration of the city's iconic laneway culture, art, and culinary flair. Since its opening on February 4, 2021, W Melbourne has established itself as a bold new player on Melbourne's hotel scene, redefining modern travel with personality, edge, and innovation.

The Design: Melbourne's Laneways Reimagined

Walking into W Melbourne is like entering a sensory-rich world inspired by the streets outside. The hotel's design takes cues from Melbourne's legendary laneways—those narrow arteries pulsing with graffiti art, hidden bars, and fashion boutiques. These elements are brought inside with cheeky elegance. The entrance feels like a secret portal, while the interior unfolds in layers, much like the stories the city itself tells. Everywhere you look, there's texture, colour, light, and movement. The experience is far from ordinary; it's Melbourne amplified.

Each of the 294 rooms and suites is crafted with a bold aesthetic and layered storytelling. Guests are treated not just to a stay, but to an ongoing discovery of the city's past and present. Among the room offerings are 29 unique suites, four standout WOW Suites, and the extreme indulgence of the Extreme WOW Suite—W's version of a presidential penthouse, perched on Level 15 with panoramic views of Melbourne's skyline.

The bold interiors are matched by high-tech convenience and plush comfort, creating a seamless blend of style and substance. Whether you're a curious traveler, a business nomad, or a weekend reveller, W Melbourne wraps you in its eclectic charm.

Dining: A Culinary Adventure from Dawn to Dusk

Food is a cornerstone of Melbourne's culture, and W Melbourne dives in headfirst. The hotel is home to three dynamic restaurants and two buzzing bars, each offering its own distinctive take on global flavours, with a strong local influence.

Lollo, the hotel's signature restaurant, is helmed by award-winning culinary talent and delivers a dining experience that transitions smoothly from day to night. It's a place where global influences meet Victorian produce, where breakfast meetings morph into late-night feasts.

Warabi is a celebration of Japanese dining, with a modern twist. It offers a refined, seasonal omakase menu, beautifully presented and bursting with flavour. Minimalist in design but maximalist in experience, Warabi is a destination in itself.

Curious, W Melbourne's subversive cocktail bar, is tucked away like a well-kept secret in a laneway vault. It's dark, sultry, and experimental. From artisanal cocktails to daring small bites, Curious invites guests to explore and indulge. Music pulses throughout the venue, making it a favourite for Melbourne's creative crowd and late-night explorers.

In addition to these flagship venues, W Melbourne offers vibrant poolside fare at WET®, where guests can enjoy light bites and refreshing drinks with a view. The hotel's focus on innovative cuisine and bold flavour profiles means that every meal is a new story.

Wellness: Detox, Retox, and Repeat

True to W's signature philosophy of balance, W Melbourne encourages both detoxing and retoxing in equal measure. The FIT® Gym is equipped with state-of-the-art equipment, offering a sleek and energetic space for staying active. Whether it's cardio, weight training, or just stretching out after a long day, guests can do it in style.

After a workout—or a night out—guests can head to the WET pool, a shimmering oasis located on an upper floor, with skyline views of Melbourne. It's an ideal spot for both recovery and relaxation, where you can sip a cocktail while soaking up the city's energy from above. This seamless combination of wellness and indulgence is core to the W brand, and W Melbourne executes it flawlessly.

Events: Where Business Meets Pleasure

W Melbourne is not just a haven for leisure travellers. It's also a bold, creative setting for events of every scale. With six event rooms and over 6,800 square feet of meeting space, the hotel offers a versatile canvas for gatherings - from corporate functions to fashion launches and weddings.

The Great Room is the largest venue, spanning 4,585 square feet, with a capacity of up to 300 guests. Flooded with natural light and decked out in W's signature edgy design, this space is anything but conventional. It's ideal for large-scale presentations, stylish banquets, or high-profile launches.

For smaller, more intimate events, four Studio Rooms offer flexibility and modern amenities. The events team at W Melbourne understands that no two events are alike, and they pride themselves on creating fully bespoke experiences that push boundaries.

For event planners, the hotel offers a range of promotions, including Double Marriott Bonvoy Points, complimentary room upgrades, bonus amenities for VIPs, and beverage package enhancements. These benefits make W Melbourne a smart choice for both organizers and guests looking to get the most from their event.

Special Offers: Stay, Celebrate, and Save

W Melbourne frequently rolls out exclusive promotions tailored to enhance group stays, festive celebrations, and early bookings. Guests who book stays for 2025 or 2026 can enjoy a range of rewards, including up to 10% off master billed rooms, upgrades, and additional services like extended beverage packages or complimentary breaks.

For end-of-year celebrations, W Melbourne spices things up with festive catering bonuses such as a complimentary canapé selection and a two-hour DJ set. Accommodation perks also apply—book ten rooms and receive a voucher for a stay in a Marvelous Suite.

These offers are more than just savings—they reflect the hotel's belief in experiential luxury. By layering incentives with creativity, W Melbourne invites guests to celebrate in bold, unforgettable ways.

A Pet-Friendly, People-First Hotel

W Melbourne also understands that for many travellers, luxury means not having to leave anyone behind—including pets. The hotel is pet-friendly, making it a unique option for those travelling with four-legged companions. It's another way the hotel aligns with the evolving needs and desires of modern travellers.

The people-first philosophy extends to service, too. The W team doesn't just meet expectations—they anticipate them. Staff members bring energy, personality, and local knowledge, contributing to the hotel's immersive and personalised experience. Whether it's the welcome at check-in or the tips from the concierge, every interaction is infused with a signature Melbourne flair.

A Lifestyle Destination

More than a hotel, W Melbourne is a lifestyle destination—a social hub, a dining mecca, and an urban escape all in one. Whether you're in town for business, planning a special celebration, or simply seeking a break from the ordinary, W Melbourne offers a dynamic environment where every moment is elevated.

From the moment you arrive on Flinders Lane, you're not just checking into a room—you're stepping into a curated experience. The design, the sounds, the flavours, and the people all come together in a way that is unmistakably W and unmistakably Melbourne.

The city's culture flows through every part of the hotel. Art installations, music, and curated playlists are omnipresent. Every space feels alive, inviting guests to explore, engage, and express themselves.

Final Thoughts

In a city known for its creativity, diversity, and dynamism, W Melbourne holds its own as a beacon of modern luxury. Bold but refined, playful yet polished, it offers a fresh take on what a five-star hotel can be. It embraces the city's past and future, delivering a guest experience that is immersive, elevated, and never predictable.

Whether you're planning a meeting, escaping for the weekend, or hosting a once-in-a-lifetime celebration, W Melbourne invites you to live it up—loudly, boldly, and beautifully.