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Luxury Hotel Stays with Guaranteed Value – Not Just “Best Effort”

Book the world’s best luxury hotels with guaranteed core benefits, best available public rates, and a dedicated Travel Designer who advocates for you from enquiry to check-out.

80.000+
Satisfied Members

The PrivateUpgrades Core Guarantee

When you book with PrivateUpgrades, you know exactly what you’re getting: guaranteed core benefits, at least the hotel’s best publicly available rate, and expert support at every step of your journey.

1. Guaranteed Value

For eligible rates and hotels, we ensure that key benefits – such as complimentary daily Breakfast for two, VIP Status, and a Hotel Credit (typically around 100 USD or equivalent) – are properly attached to your booking and honoured at check-in.


  • Complimentary Breakfast for two guests per bedroom
  • Hotel Credit or similar high-value amenity
  • No extra markup for added benefits

Learn more about guaranteed value

2. Seamless Service

Your booking is handled by a dedicated Travel Designer who represents your interests before, during, and after your stay – not a generic call centre.


  • Dedicated, named Travel Designer
  • Pre-arrival coordination with hotel VIP teams
  • Support during your stay if anything needs attention

See how we support you

3. Unrivalled Expertise

Our authority comes from over 20 years of experience with luxury hotel partner programs. We know which rates and benefits stacks deliver the highest value for your specific trip.


  • Deep knowledge of major luxury hotels & programs
  • Transparent terms – no hidden conditions
  • Direct relationships with General Managers & VIP Guest Relation Team

Discover Our Expertise

Guaranteed Value – Know Exactly What You’re Getting

Unlike generic online travel agencies, we don’t just send “best effort” requests. We work as official preferred partners with many of the world’s leading luxury hotel groups. That means your booking is recognised as a VIP reservation with clearly defined benefits.

Official Preferred Partner Status

We are official preferred partners of leading luxury brands and programs (such as Preferred by Accor, Hyatt Prive, Marriott Stars, Virtuoso, Dorchester Diamond Club and comparable luxury partner programs). This ensures your reservation is prioritised and your core benefits are part of formal agreements with participating hotels.


Core Benefit Value Guarantee

For participating properties and eligible rates, we guarantee that core benefits will be attached to your booking and honoured at check-in, typically including:

  • Complimentary Daily Breakfast for two guests per bedroom
  • Hotel Credit (typically around 100 USD or equivalent) or similar amenity

Best Available Rate Pledge

You receive at least the hotel’s best publicly available rate when you book through PrivateUpgrades. There is no extra markup just because you’re receiving additional benefits.

  • Aligned with best public flexible rate where applicable
  • No premium for added benefits
  • around 1,000 exlusive promotions for our members
  • Rate check upon request by your Travel Designer

Availability-Based Perks

Some popular benefits depend on availability at the time of check-in. These typically include:

  • Room or Suite Upgrades
  • Early Check-in
  • Late Check-out

These perks are granted at the hotel’s discretion, but our preferred partner status and relationships significantly increase the likelihood that you’ll receive them.

Seamless Service – Your Advocate at Every Step

Our role is not just to help you find a hotel. We act as your advocate from your first enquiry until after you check out, making sure your expectations and the hotel’s delivery are aligned.

Dedicated Travel Designer

Every booking is handled by a named PrivateUpgrades Travel Designer – a specialist in luxury hotels and partner programs who understands your preferences and travel style.

Thoughtful Pre-Arrival Coordination

We liaise with the hotel’s VIP or guest relations team ahead of arrival to confirm key details such as room preferences, dietary needs, special occasions, and arrival times.


Support During Your Stay

If anything doesn’t match what was promised – especially regarding your benefits – you can reach out to us 24/7. We then connect directly with the hotel’s management to help resolve it quickly.

Unrivalled Expertise – Backed by Real Experience

PrivateUpgrades focuses on one thing: helping travellers get maximum value and a truly personalised experience from the world’s finest luxury hotels.

Deep Program Knowledge

Our Travel Designers are continuously trained on the mechanics, exclusions and “sweet spots” of major luxury hotel programs. This allows us to recommend the right combination of:

  • Rate type and cancellation policy
  • Partner program and benefits stack
  • Room or suite category for your needs

Instead of guessing, you receive guidance based on real-world experience and current program rules.


Transparency First

We believe trust comes from clarity. On each hotel page, we clearly outline:

  • Which benefits are guaranteed
  • Which benefits depend on availability
  • Any important terms, restrictions or stay requirements


No hidden conditions. No vague “subject to approval” language.


Direct Relationships with Hotels

We maintain personal relationships with many General Managers, Directors of Sales and VIP/guest relations teams at the hotels we feature. This can mean:

  • Faster and more precise communication
  • Extra touches for special occasions
  • Better solutions when something needs attention

See our hotel & program partners

Our Accountability to You

We stand behind our promises and the value we say you will receive

If a guaranteed core benefit (such as breakfast or hotel credit) is not honoured at check-in due to an error on our side or a miscommunication in the booking process, we will:

  • Work directly with the hotel to correct the issue wherever possible; and
  • Where needed, seek a fair resolution, which may include adjustments during your stay or future credits.

Our goal is simple: every PrivateUpgrades member should feel that booking through us delivers real, reliable, and repeatable value.


What Our Members Say

Frequently Asked Questions

Are the VIP Benefits really free?

Yes. For eligible rates and hotels, you pay at least the hotel’s best publicly available rate, and the added benefits (such as breakfast, VIP Status, Upgrade, hotel credit) are included as part of our preferred partner agreements – not as a separate surcharge.

What happens if a benefit is missing at check-in?

Upgrades, Early Check-in and Late Check-out are typically subject to availability at the time of check-in. If the higher room category is available at the time of check-in, the hotel is obliged to grant the upgrade. If, despite availability, you do not receive an upgrade at check-in, please contact our team immediately so we can review the situation. As the upgrade is a complimentary benefit for you, it cannot be claimed or requested retroactively after your stay. Our preferred partner status and relationships significantly improve your chances, but they cannot be guaranteed in advance unless explicitly confirmed by the hotel.

Do I need to be a member to book with PrivateUpgrades?

Yes. Because we add exclusive VIP benefits on top of the hotel’s official rate, we can only offer these perks if you are a PrivateUpgrades member. At the moment, membership is completely free of charge.

How do I know which hotel or rate is best for my trip?

Simply contact us with your dates and preferences. Your Travel Designer will recommend the best combination of hotel, room type, rate and benefits, explaining clearly what is guaranteed and what is subject to availability.

What is the Core Guarantee?

The Core Guarantee is PrivateUpgrades’ commitment that you receive a defined set of luxury hotel benefits with every eligible booking. These core benefits are contractually secured through our hotel partnerships and are not subject to availability.

Which benefits are guaranteed?

Guaranteed benefits typically include daily breakfast for two, a hotel credit at participating properties, and VIP recognition by the hotel. The exact benefits are clearly displayed before you book.

Do I pay more compared to booking directly with the hotel?

No. You always pay the best publicly available rate offered by the hotel. The included benefits are added at no extra cost.

Are room upgrades guaranteed?

Room upgrades, early check-in, and late check-out are subject to availability and therefore cannot be guaranteed. However, they are always requested on your behalf and prioritized by the hotel whenever possible.

What happens if a guaranteed benefit is not honored?

If a guaranteed benefit is not provided during your stay, your assigned Travel Designer will intervene directly with the hotel to resolve the issue or arrange appropriate compensation.

Does the Core Guarantee apply to all hotels?

The Core Guarantee applies to participating luxury hotels and resorts that are part of our preferred partner programs. Guaranteed benefits are clearly marked for each property.

Who supports me before and during my stay?

Every booking is supported by a dedicated Travel Designer who acts as your personal point of contact before, during, and after your stay.


Ready to Book Your Next Luxury Stay with Guaranteed Value?

Share your travel plans with us, and your dedicated Travel Designer will recommend the best hotels, rates, and benefits to maximise your experience.

No Extra Cost for Benefits
Dedicated Human Support
Official Luxury Hotel Partner
Free Membership
The 2.500 Best Hotels
VIP Status